The Conservation Alliance Announces Leadership Change

March 11th, 2019

John Sterling will transition out of the Executive Director position

Bend, Ore., March 11, 2019 The Conservation Alliance announces that Executive Director John Sterling will transition out of his role later this year. Following is a statement from John:

Dear Conservation Alliance Members and Friends,

I am writing to let you know that I have made the decision to transition out of my role at The Conservation Alliance. I do not make this decision lightly. This organization has provided me with the most meaningful work I can imagine over the past 23 years. I represented Patagonia on The Conservation Alliance board from 1996-2002, and became the organization’s first staff person two years later. When I took the Executive Director position in 2004, I had some specific goals in mind that we have largely achieved. We have also capably responded to new opportunities and challenges as they have arisen. We’ve grown our grant fund, built an impactful advocacy program, and expanded our communications capacity. More important, we have created a culture within our community of members that deeply values the protection of our wild places. Recognizing this solid foundation of support, and after working through many cycles of change, evolution, and incremental growth, I feel it is time for me to make room for new leadership, and to explore new opportunities for myself. There is so much left for The Conservation Alliance to do!

Since its inception, The Conservation Alliance has been all about the power of collective action to make positive change. Our founding premise is that we can accomplish more together than through individual effort.  For the first 15 years, the organization was entirely run by a volunteer board of directors. During that time, we worked hard with more passion than capacity, and proved that our industry needed a vehicle through which companies large and small could express their commitment to conservation. My fellow board members and I knew that The Conservation Alliance could be so much more with full-time staff. It has been my great honor to build The Conservation Alliance staff and programming over the past 15 years. Though our team remains lean, our always-strategic growth has allowed us to better serve our membership and the wild places that we all want to protect. Along the way, every past and present member of our staff –Serena Bishop Gordon, Josie Norris, Kirsten Blackburn, and Krissy Moehl – has become a remarkable leader in their areas of expertise. At the same time, I have had the pleasure to work alongside, and learn from, dozens of board members who contribute their time and significant talents to make this an exceptional organization. This extraordinary community of board, staff, and member companies has made leading The Conservation Alliance a joy.

I make this decision with confidence, knowing that The Conservation Alliance is in great shape. In addition to the excellent staff and solid board, our financial position is stronger than ever, we have a new long-term home, and by November, we will have an updated mission and vision, and a new three-year strategic plan. I also make this move with a little trepidation, as this organization has been my second family. I cherish the experience of having worked with people and brands I admire as we have engaged in important work that will outlast us all.

The Conservation Alliance board has launched a comprehensive search for our next leader. I am committed to doing all I can to ensure this transition goes smoothly, and am prepared to remain in the Executive Director role through the end of 2019 as the board finds my successor, and we orient that person to the position. I don’t know what I’ll do next, but I do know it will be informed by the experiences I have had and the relationships I have built during my tenure at The Conservation Alliance. And I hope that my next adventure includes spending more time in the wild places that we have helped protect together.

Keep it wild!

About the Conservation Alliance:

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 51 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see



The Conservation Alliance

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Julie Evans

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