The Conservation Alliance Announces New Board Member

December 4, 2018

Merrell’s Strick Walker elected to replace Chaco’s Seth Cobb

(Bend, Ore., December 4, 2018)The Conservation Alliance board elected Strick Walker, Chief Marketing Officer at Merrell, to serve on the organization’s board of directors. Walker was elected by the board of directors to fill a vacancy left by Chaco President Seth Cobb.

Over the past two decades, Walker has worked for a variety of brands and organizations. Prior to Merrell, he served as Global Marketing Director for Patagonia, spent six years in Global Brand Communications at Converse, helped build 1% for the Planet, and spent a few years at design firm IDEO. Strick also served as a board member of Protect Our Winters from 2009 to 2012.

Walker fills the seat vacated by Cobb, who has reached his term limits on The Conservation Alliance board. During his tenure, Cobb chaired the board’s Governance Committee, which manages the organization’s policies and personnel.

Though we are sad to lose Seth, we look forward to adding Strick’s energy and marketing expertise,” said John Sterling, Executive Director of The Conservation Alliance. “We are fortunate to have so many qualified and passionate people interested in serving on our board.”

Walker’s term will begin with The Conservation Alliance’s annual board/staff retreat, held this week in Bend, Oregon.

This board transition comes at a time when The Conservation Alliance continues its effort to leverage business voices and resources to protect and defend America’s public lands. 

“The outdoor industry cherishes our wildlands and rivers, and our efforts to protect these places is enhanced by great people like Seth and Strick,” said Sterling. 

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 51 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see www.conservationalliance.com.

About Merrell:      
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.