The Conservation Alliance Announces Two New Board Members

June 13, 2018

Amy Beck, Kate Larramendy elected to serve

Bend, Ore., June 13, 2017 – The Conservation Alliance board and membership elected Amy Beck, Brand Manager at Waypoint Outdoor, and Kate Larramendy, Design and Sustainability Advisor at Toad&Co., to serve on the organization’s board of directors. Beck was elected by the board of directors to fill an unexpected vacancy, while The Conservation Alliance membership elected Larramendy during an annual board election.

Amy and Kate bring exciting fresh blood to The Conservation Alliance,” said John Sterling, Conservation Alliance Executive Director. “We will benefit from the broad range of experience that they bring to the table.”

Beck fills the seat vacated by outgoing board member Adam Ketcheson of Arc’teryx. Her term begins immediately. Larramendy will take the seat of Scott Whipps, also from Toad&Co., who reaches his term limits in July. Both new directors will participate in their first board meeting on July 22.

These additions to the board come at a time when The Conservation Alliance continues its effort to leverage business voices and resources to protect and defend America’s public lands.

“We are fortunate to operate in an industry that cherishes our wildlands and rivers, and to work with talented people like Amy and Kate who are so committed to our mission,” said Sterling. “And we are grateful to Scott and Adam for the time and energy they committed to the organization. We will miss them!”

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see