The Conservation Alliance Welcomes Topo Athletic
July 9, 2018
Industry leader in natural running and fitness gear joins team of businesses to support grassroots environmental organizations
(BEND, Ore. – July 9, 2018) – The Conservation Alliance welcomes its newest member, Topo Athletic, the shoemakers dedicated to providing a better running and fitness experience through instinctive and natural movement.
Through the partnership, Topo Athletic joins a group of more than 220 like-minded companies to support the grassroots conservation community working to protect the wild places that benefit outdoor recreation. With the support of its members, The Conservation Alliance has contributed more than $20 million dollars to support over 580 grassroots conservation projects to date.
“As a Colorado native and outdoorsman, the mission to protect our public spaces is deeply personal. Our connection to these lands has shaped our humanity and I’m afraid that if we lose it, a part of us will die,” said Tony Post, founder and CEO of Topo Athletic. “We are proud to join the ranks of other like-minded brands within The Conservation Alliance and we look forward to demonstrating how a small business can impact the future and vitality of our natural world.”
The Topo Athletic team is dedicated to the protection of the mountains and trails where their community of customers recreate. The partnership is an extension of the brand’s commitment to environmental responsibility, which is evident from its processes from the office to the manufacturing level. This includes using factories that have environmental policies in place and sourcing environmentally-friendly and animal-friendly materials.
“We are thrilled to welcome Topo Athletic into The Conservation Alliance membership,” said John Sterling, Executive Director of The Conservation Alliance. “Partnering with companies that share our dedication to conservation continues to drive efforts to protect our wild places. Together, we provide the much-needed funding to community-based campaigns working to protect threatened habitat and the places we recreate.”
About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Conservation Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in The Conservation Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see www.conservationalliance.com.
About Topo Athletic
Topo Athletic creates footwear that honors the shape and biomechanics of the human foot. Rising above the industry’s gimmicks and trends, Topo Athletic’s products encourage instinctive and natural movement to help deliver a better running and fitness experience. Headquartered in Framingham, Mass.,Topo was founded in 2012 by Tony Post – an industry veteran with over 35 years of shoe making and competitive running experience. For more information, please visit www.topoathletic.com and follow on Facebook, Instagram and Twitter @topoathletic.
Verde Brand Communications