The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18

April 18, 2018


Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer.

Designed by Adventure Fit, a Boulder-based event marketing company, to mesh craft beer culture with the adventurous outdoor lifestyle, The Trail Run Relay will occur at Bohn Park in Lyons, Colorado on June 2nd. Teams of two or four will run a 3 mile trail course, relay-style, for four hours. Runners in the Beer Relay categories must drink a 12-ounce Oskar Blues beer before their lap. There are also categories for those who would rather not fuel their run with beer. The team that completes the most laps in the shortest time wins.

In between laps, runners can relax in the La Sportiva hangout zone, complete with hammocks, cold drinks, and snacks. The latest trail running shoes will also be available to demo on laps and contests will run continuously through the day at the La Sportiva booth.

The event offers options for those that want to extend their adventure after the race. Immediately following the Trail Run Relay is the Burning Can Fest at the Lyons Outdoor Games, which features a 60+ brewery beer festival, adventure sport competitions including BMX dirt jumping, kayaking, and Dock Dogs. The festival continues into the evening with 3 live bands headlined by Sun Volt. To cap the night, tent and RV camping is available at the base of the Rocky Mountains. The concert is included in the entry fee, but the beer fest and camping are optional add-ons.

Jonathan Degenhardt, VP of Marketing at La Sportiva NA, notes, “ This event is super exciting for us because it’s fun for elite endurance runners as well as those new to trail running. La Sportiva is all about the adventurous outdoor lifestyle – which often includes hanging with friends and enjoying a beer or two. The Trail Run Relay brings it all together and you can be assured that we will have our own teams lining up to race, ready to have a blast.”

Registration is now open at www.TrailRunRelay.com

About Adventure Fit:  Boulder-based Adventure Fit is an Event Marketing and Management company that specializes in connecting the right brands with the right events. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solution for our clients. Founded on the slogan, “come out and play,” Adventure Fit has produced some of the countries most popular sporting events, such as the New Belgium Urban Assault Ride, the Shape Diva Dash, and Oskar Blues Old Man Winter Rally.

About La Sportiva:

With over 80 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.