The James Brand Announces New Hires, Relocates Headquarters and Distribution Warehouse to Meet Growing Demand

March 28, 2024

PORTLAND, OR (March 28, 2023) /OUTDOOR SPORTSWIRE/The James Brand – makers of modern, minimal, everyday carry products – announces today the expansion of its corporate leadership team with the appointment of Justin Baar to Global Digital Commerce Manager and Daniel Sledd to Senior Global Production and Inventory Manager. To accommodate the growing team, increase brand awareness, and support increasing sales demands, the brand also announces the relocation of its global sales & marketing headquarters to Oceanside, California in the coming weeks with a flagship store slated to open in the same location later this summer, while also consolidating its wholesale shipping operations now based in Boise, Idaho.

Baar joins The James Brand with his extensive knowledge of ecommerce and digital marketing in the knife and tool industries following his previous roles at Buck Knives, where he spent the last seven years building and growing the brand’s online presence. In his new position with The James Brand, Baar will enhance the brand’s digital presence and commerce operations across direct-to-consumer and wholesale channels.

Sledd brings a wealth of production experience from working with esteemed brands including Nixon, DC Shoes, and Brixton, where he’s held roles across product management, sourcing, and business development. His experience with like-minded lifestyle brands aligns seamlessly with The James Brand’s commitment to quality and innovation.

To further support brand growth, The James Brand will relocate its California-based office from Carlsbad to the heart of Oceanside over the next month. Oceanside will serve as the sales and marketing hub, as well as the future site of the first flagship retail store for The James Brand, slated to open later this summer. The new Oceanside location complements the brand’s creative studio based in Portland, Oregon focused on product design and brand creativity. Additionally, the James Brand has streamlined its wholesale shipping operations, now based in Boise, Idaho, alongside the customer service team to better service consumers and retailers.

“We’re excited to have two talented and highly experienced individuals that represent the James spirit join our ever-growing TJB Family,” said Mike Hoefer, CEO of The James Brand. “Over the past twelve months we increased our headcount by 35% to support our multi-categorical omni-channel growth and feel honored to have such experienced people choose The James Brand as their new venture. We also launched a new website that services all major markets, and expanded warehousing in Canada, Europe, and Australia. Having our first retail store will be a great learning experience for our team. Being an analog brand, our face-to-face interaction with our customers is essential,” he continued.


About The James Brand

The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.

Media Contact Kate Gaeir | Akimbo Communications | kate@akimbopr.com