The James Brand Appoints Dustin Aron to Director of Marketing and Sales

September 15, 2023

PORTLAND, OR (September 15, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the appointment of Dustin Aron to Director of Marketing and Sales. In his new role, Aron will manage strategy and implementation to increase consumer awareness and engagement, execute expanded wholesale & retail objectives with the global sales team, and support the overall growth strategy of the brand.

Before joining The James Brand, Aron built a successful marketing career with iconic lifestyle brands including his most recent position at LEUS, makers of premium sustainably sourced towels, where he served as Vice President of Marketing. Prior career experience includes a four-year run at Sun Bum leading the sun care category and brand marketing, and nearly three years at GoPro as Board Sports Marketing Manager, after serving over 14 years at Sole Technology in various positions championing action sports footwear and apparel brands etnies, éS, Emerica, ThirtyTwo and Altamont.

Aron will work alongside the growing team at the Carlsbad-based office for The James Brand, reporting directly to brand CEO, Mike Hoefer while also supporting the creative initiatives led by co-founder, Ryan Coulter and the product design team in the Portland-based office.

Out of the office, Aron’s passion for surfing and photography, made accessible through his love of skateboarding, make up his world. Residing in his hometown of San Clemente, California with his fiancé and two daughters, Aron looks forward to continuing to share his passions with his girls and aspiring to embody their carefree spirit in life.


About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.

Media Contact
Kate Gaeir | Akimbo Communications | kate@akimbopr.com