The New Primal Adds Kroger to Expanding List of North American Retailers

May 3, 2018

Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio will land on Kroger shelves nationwide, most notably the line of kid-friendly meat sticks called Snack Mates.

Snack Mates is a first-of-its-kind meat snack for kids. With five gluten-free sticks in each pouch, Snack Mates protein snacks by The New Primal are perfect to add to packed lunches or hand out as an easy after-school treat.

“We continue to experience an overwhelming response to our honest, clean, and sustainable products,” says The New Primal founder Jason Burke. “This expansion into Kroger allows us to offer easy access and availability of The New Primal meat snacks and marinades across the Midwest and Southern portions of the country, enabling more consumers to choose wisely when snacking and preparing meals.”

The following products will be available in more than 600 Kroger locations across the country: 

  • Sea Salt & Pepper 100% Grass-Fed Beef Jerky
  • Honey & Cayenne 100% Grass-Fed Beef Jerky
  • Ginger & Honey Pasture-Raised Turkey Jerky
  • Classic and Spicy 100% Grass-Fed Beef Meat Sticks
  • Classic, Spicy, and Citrus Herb Marinades & Cooking Sauces
  • Free-Range Turkey Snack Mates (5-pack)
  • Free-Range Chicken & Maple Snack Mates (5-pack)

Crafted from whole ingredients and sustainably sourced proteins, all of The New Primal products are certified Gluten-Free, Certified Paleo, and free from added hormones and antibiotics. The premium line of marinades and cooking sauces are Whole30 Approved and Non-GMO Project Verified.