The Woolmark Company and Luna Rossa Prada Pirelli confirm their technical partnership ahead of the 37th America’s Cup
October 13, 2022
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli will take to the seas once more, as the global authority on wool continues as the official technical partner of the America’s Cup team.
The partnership has extended to better support the team and crew, who will continue to wear Merino wool technical garments across all training and sailing activities.
The partnership further cements the strong link between the world of sport and the world’s original performance fibre – Merino wool. Now in its 37th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.
“I am glad that The Woolmark Company has renewed its trust in the team, confirming the partnership for the 37th America’s Cup,” says Max Sirena Team Director and Skipper of the Luna Rossa Prada Pirelli Team. “For a professional sailor, clothing plays a fundamental role that goes far beyond the aesthetic factor. A breathable, waterproof and isothermal garment that keeps you cool and dry, makes you feel comfortable, frees you to move and allows you to focus on what you are doing. Furthermore, our uniforms have a perfect fit, not to mention that Merino wool is sustainable and biodegradable, which is important for a team like Luna Rossa Prada Pirelli who is very concerned with safeguarding the planet.”
“I like the customization process of the garments and the fact that every item is produced according to specific references provided by us, based on our previous experience both at sea and in other sports” says Jimmy Spithill Sailor of the Luna Rossa Prada Pirelli Team. “A sailing jacket, for instance, can vary a lot depending on the location, the role, the climate and the dates of the races, so it is very important that we interact with The Woolmark Company to conceive the perfect garment, tailored to the different and specific needs of sailors. I really like the idea that our uniforms are manufactured with a natural and breathable fiber like Merino wool, which is elastic, isothermal and very comfortable, both at sea and on shore”.
“This partnership continues to highlight the coming together of two like-minded brands to create a technical uniform for the Luna Rossa Prada Pirelli crew across the regattas, events and activities for the 37th America’s Cup,” said The Woolmark Company Manager Director John Roberts. “A 100% natural, renewable, biodegradable and recyclable fibre, Merino wool offers a performance-based natural solution with reduced environmental impact and helps the Luna Rossa Prada Pirelli Team achieve its sustainability goals.”
The iconic Woolmark logo will proudly adorn the sail of the Luna Rossa Prototype boat, launching today in Cagliari.
About The Woolmark Company:
The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the world’s premium, sustainable fibre that is optimal for circular, traceable products.
The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.
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