Tifosi Optics Appoints Michelle Crockett as Chief Operating Officer

June 2, 2025

Seasoned Executive Brings Over 20 Years of Expertise to Drive Growth and Innovation

Watkinsville, GA (June 2, 2025) /OUTDOOR SPORTSWIRE/— Tifosi Optics, a leader in high-performance eyewear, is pleased to announce the appointment of Michelle Crockett as its new Chief Operating Officer. With over 20 years of experience in operations, supply chain management and manufacturing, Michelle will play a pivotal role in shaping the company’s operational strategy and supporting its continued growth.

Crockett joins Tifosi with previous leadership position at top-tier brands such as Costa del Mar Eyewear and EssilorLuxottica. Most recently, she led operational and supply chain initiatives as Chief Consultant at C&C Consultant Services LLC, providing interim leadership and strategic support for eyewear companies like Smith Optics and Glasses USA.

“We’re thrilled to welcome Michelle to Tifosi,” said Joe Earley, Owner of Tifosi Optics. “Her experience in leading operations for high-growth companies, combined with her strategic mindset and collaborative leadership style, will be instrumental as we continue to scale and meet the evolving needs of our customers.”

As COO, Crockett will oversee Tifosi’s operations, focusing on streamlining processes, fostering team collaboration, and enhancing supply chain efficiencies. Her proven ability to lead with precision and purpose will help Tifosi maintain its reputation for delivering innovative, high-performance eyewear.

“I’m honored to join a brand that aligns so closely with my values and passion for delivering quality products,” said Crockett. “Tifosi has built a reputation for innovation and community, and I look forward to working with the team to take the company to new heights.”

With Crockett’s leadership, Tifosi is well-positioned to navigate its next phase of growth while continuing to deliver premium eyewear for outdoor and active lifestyle enthusiasts.

For more information about Tifosi Optics, visit www.tifosioptics.com.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. You are exactly who we make our eyewear for. Our mission is to empower you to “Live Your Passion” by providing technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design and rigorously test our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport, our fun and our consumers. We are moms, dads, coaches, players, volunteers, survivors, teams and families. Tifosi – Live Your Passion. http://www.tifosioptics.com