Tifosi Optics Introduces Sector and Sector Lite: Prescription Frames for Movement and Daily Wear

July 25, 2025

As part of Tifosi’s expanding lineup, these new frames challenge the divide between sport and everyday wear in the prescription space.

Watkinsville, GA (July 25, 2025) /OUTDOOR SPORTSWIRE/ – Tifosi Optics, known for its performance-driven and budget-friendly eyewear, is expanding its growing prescription collection with the launch of Sector and Sector Lite—the brand’s first styles designed exclusively for prescription lenses.

Prescription eyewear has long forced wearers to choose between frames built for active use or everyday life. Sector and Sector Lite were created to solve that problem by delivering sport-level durability and comfort in silhouettes that feel just as natural at the gym as they do at the office.

• Sector features a full-frame design weighing 15g in six colorways: Blackout, Crystal Clear, Crystal Denim, Honey, Plum Crazy, and Blue Tortoise.
• Sector Lite offers a lighter 13g half-frame silhouette and comes in Blackout, Midnight Vapor, and Satin Vapor.
• Both styles feature Thrive frames, made from a plant-based material derived from the natural oil of castor beans, which reduces the need for petroleum-based plastics.
• Each pair includes hydrophilic rubber nose pads and moldable arms for a secure fit.
• Both styles start at $189.95 (includes prescription).

The new frames are also part of Tifosi’s At-Home Try-On Program, the first of its kind from a performance eyewear brand. Customers can select up to 10 frames from the prescription collection—now including Sector and Sector Lite—to try on at home for five days. For a fully refundable $25 deposit per frame, the program offers a simple, risk-free way to find the right fit and style before ordering online.

“We know our customers live busy, active lives and need eyewear that can keep up,” said Joe Earley, owner of Tifosi Optics. “Prescription frames have often been built for either sport or everyday wear, but rarely both. With Sector and Sector Lite, we set out to change that.They mark the start of a broader effort to create more versatile prescription options that are thoughtfully made, well-fitting, and ready for whatever the day brings.”

These new styles are the first in a growing line of prescription-exclusive selections, with more planned for late 2025 and beyond.

Sector and Sector Lite are available now at www.tifosioptics.com.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. You are exactly who we make our eyewear for. Our mission is to empower you to “Live Your Passion” by providing technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design and rigorously test our product to enhance your sport, whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport, our fun, and our consumers. We are moms, dads, coaches, players, volunteers, survivors, teams, and families. Tifosi – Live Your Passion. http://www.tifosioptics.com