Tifosi Optics Launches Fourth Annual Breast Cancer Awareness Collection to Fund Lifesaving Research

September 16, 2025

Every pair sold strengthens the fight against breast cancer for women, men, and families everywhere

Watkinsville, GA (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, a leading brand in sport and lifestyle sunglasses, proudly introduces its fourth annual Breast Cancer Awareness Collection—created to celebrate resilience, inspire hope, and fund critical research. This limited-edition line features Tifosi’s most loved frames in empowering pink colorways, with 100% of net profits donated to the Lynn Sage Breast Cancer Foundation.

Launching the collection ahead of October—National Breast Cancer Awareness Month—gives supporters the opportunity to wear pink in solidarity during charity rides, fundraising runs, and walks. Each purchase contributes to lifesaving research and education, while also serving as a visible symbol of unity in the fight against breast cancer.

Since the inaugural Awareness Collection in 2022, Tifosi’s impact has grown each year. In just three years, the brand has donated more than $14,500 to the Lynn Sage Breast Cancer Foundation, with 2024 standing out as its most successful fundraising year to date.

“This collection has become one of the most meaningful initiatives at Tifosi,” said Elizabeth Earley, Co-Founder and Owner of Tifosi Optics. “As a woman leading a sports brand, I am continually moved by the strength I see in women and families who take on this disease with courage. Their resilience fuels our commitment to Lynn Sage and the fight against breast cancer—for women, men, and everyone affected.”

Since 1985, the Chicago-based Lynn Sage Breast Cancer Foundation has raised nearly $50 million to advance innovative research and medical education, funding scholarships, research grants, symposiums, and fellowships that drive impact both locally and globally.

“We are deeply grateful for Tifosi’s continued commitment to our mission,” said Kirstin Chernawsky, Executive Director of the Lynn Sage Breast Cancer Foundation. “Their creativity and generosity not only fund critical breast cancer research but also inspire communities to take action. Together, we’re proving that when style and purpose come together, real change is possible.”

While breast cancer disproportionately affects women, men are also impacted. Tifosi’s Breast Cancer Awareness Collection honors everyone touched by the disease and empowers supporters to make a difference with every purchase.

The collection will be available through select authorized retailers and online at www.tifosioptics.com beginning September 16, 2025. For more information on the Lynn Sage Breast Cancer Foundation, please visit: www.lynnsage.org.

ABOUT TIFOSI OPTICS:

Tifosi is the Italian word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport—and our fun. We are moms, dads, coaches, players, volunteers, survivors, teams and families. We are Tifosi. To learn more about Tifosi, please visit: http://www.tifosioptics.com.

ABOUT LYNN SAGE BREAST CANCER FOUNDATION:

The Lynn Sage Breast Cancer Foundation is a Chicago-based nonprofit committed to eradicating breast cancer. Since 1985, we have raised more than $50 million to invest in research, education, and clinical trials – supporting the work of both early-career and established clinicians and researchers driven to find breakthroughs in breast cancer prevention, detection, and treatments. Through the powerful combination of innovation and hope, we aim to end breast cancer for everyone. For more information please visit: www.lynnsage.org.