Ultimate Direction Announces its 2024 Athlete Team Roster

February 22, 2024

The self-propelled team welcomes back and onboards familiar faces to promote #designedbyathletesforathletes

BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are committed to living life with play and passion while exemplifying dedication to their individual sports and communities.

“We are proud to welcome back so many talented athletes and bring 3 new athletes to round out the 2024 Ultimate Direction Athlete Team,” shares Brett Rindt, marketing manager for Ultimate Direction. “Our team has a stacked year with goals they wish to accomplish, whether it’s setting a new FKT, securing a Golden Ticket to Western States Endurance Run, or exploring a new distance by foot. We will be championing them every step of the way and admire their dedication to growing the sport.”

The 2024 team brings together some of the world’s most devoted and inspiring athletes and community builders. A sampling of the 2024 #UltimateDirection #SelfPropelled athlete team roster and disciplines represented for 2024 include:

Ultimate Direction’s 2024 Athlete Team:

  • Amelia Boone, Ultrarunner & OCR
  • Callie Vinson, Ultrarunner and body positivity advocate
  • Cameron James, OCR
  • Derek Lindstrom, Heart transplant recipient and athlete
  • Don Reichelt, Trail and ultrarunner
  • Jacky Hunt-Broersma, Ultrarunner
  • James Lauriello, Trail runner and FKT-setter
  • Jason Schlarb, Ultrarunner
  • John Kelly, Adventure racer
  • Joseph Gray, Trail runner
  • Justin Simoni, Adventure racer
  • Kriste Peoples, Trail runner
  • Kyle Robidoux, Trail and ultrarunner
  • Nadia Ruiz, Trail runner
  • Nicole Bitter, Ultrarunner
  • Ryan Montgomery, Ultrarunner
  • Tara Warren, Ultrarunner and FKT-setter
  • Zach Bitter, Ultrarunner

You can find the 2024 Ultimate Direction athlete team roster in its entirety here. Throughout the year, Ultimate Direction will be highlighting each athlete’s individual journey and contributions to their sport and community.

To learn more about Ultimate Direction’s athletes, products, and 2024 partnerships, view its website, or follow on Facebook and Instagram.


About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains credible and critical to the world’s most passionate athletes. Ultimate Direction is headquartered in Broomfield, Colorado. Visit www.ultimatedirection.com.