Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion

May 13, 2019

Brand welcomes Director of Sales, Head of Creative & looks to partner with outdoor rep group

PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June.  In the first of several major updates for the brand, Uncharted is proud to announce the addition of Jordan Parise and Ryan Heuser.  Parise will  serve as Uncharted’s Director of Sales while Heuser joins the team as the brand’s Head of Creative. The new executives will support a sizeable expansion of Uncharted’s product offering and brick-and-mortar retail presence, effective immediately.

“In 2019 we will be announcing an entire line of new products, strategic partnerships and sales channels,” said Uncharted CEO + Founder, Christian Schauf.  “Building the right team to support these initiatives has been paramount from day one, and we’re   pleased to welcome Jordan and Ryan as the first new team members of 2019.”

Jordan Parise joins Uncharted as Director of Sales. After spending several seasons playing for the American Hockey League overseas, Parise retired from the sport of hockey and began a successful career in medical sales in addition to private hockey coaching with his brother, NHL player Zach Parise.  Jordan’s desire to work in the outdoor space led him to  Uncharted.

As Director of Sales, Parise will focus on rapid expansion of Uncharted’s retail, government, and B2B  sales channels.  In his first weeks on the job, he has worked alongside Schauf to begin discussions with various outdoor rep groups. Until now, Uncharted has been exclusively sold direct to consumer. Uncharted is in search of a rep group that will support their mission to deliver an in-store experience at specialty retailers nationwide that is both attractive and engaging for the consumer, and profitable for retail partners.

“Jordan may be new to the outdoor space, but is steeped in experience not only in the cutthroat medical device sales industry, but also as a member of professional sports teams operating at a high level.  At Uncharted, we first and foremost believe in hiring exceptional people, and Jordan is a huge addition to our team,” said Schauf. 

Heuser, who is based in Boise, joins the team as Uncharted’s Head of Creative. Heuser began his career in consumer goods as the Head of Public Relations for Mossimo before branching out on to create Paul Frank, the iconic accessories company. In just a few years, Heuser took Paul Frank  from a small company based in his garage to an international brand found in high end department and clothing stores, as well as 30 Paul Frank brand stores — all by the time he turned thirty.

Heuser will play a vital role in guiding the brand’s overall design aesthetic including Uncharted’s retail presence. He plans to use his brand building expertise to keep Uncharted true to its roots as they expand into new products and markets.  “I’ve not only been a fan of Ryan’s work, but who he is as a human for nearly a decade.  To add someone of Ryan’s experience and branding talent to Uncharted is nothing short of exciting,” said Schauf. 

Uncharted has seen significant growth since the brand first launched in 2016. As the brand expands their product line in the coming months, these new hires will help expand the brand’s reach to new markets and explore new sales channels that will keep the brand on an upward trajectory.

If you will be at the 2019 Outdoor Retailer Summer Market, be sure to stop by the Uncharted Supply Co. booth #24138-SL. Retailers, reps, media and all stakeholders interested in scheduling an appointment may contact Campbell Moore (campbell@verdepr.com).

Listen to episode 87 of the Channel Mastery podcast where Kristin Carpenter-Ogden and Christian Schauf take a deeper dive into this news and discuss the future of Uncharted Supply Co.

For more about Uncharted, check out: unchartedsupplyco.com. To listen to a conversation between Uncharted Founder Christian Schauf and Ryan Heuser. Check out episode 15 of the Life Uncharted Podcast. 

About Uncharted Supply Co.

Uncharted Supply Co. was founded by a community of adventurers and philanthropists all with a shared mission in mind: to educate families, friends, and communities, and prepare them for any kind of emergency. Uncharted seeks to bring peace of mind and emergency preparedness into the modern era. With innovative products like the Seventy2 Survival System, standing ready is no longer just for the doomsayers and survivalists. To learn more about Uncharted Supply Co, visit: unchartedsupplyco.com. Or, follow them on: Twitter:@unchartedsupply, Instagram: @unchartedsupplyco.

MEDIA CONTACT: Jordan Wilsted | Verde Brand Communications | jordan@verdepr.com