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Under Armour and BlacktipH Announce New Partnership

January 21, 2025

/OUTDOOR SPORTSWIRE/ – Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development. This collaboration brings together Under Armour’s innovative product engine and athlete roster with the unparalleled experience, reach, and influence of BlacktipH in the angling and outdoor community.

Josh Jorgensen, founder and host of the adrenaline-fueled sport fishing series, is a passionate angler on a relentless quest for monster fish. As the creative force behind BlacktipH’s brand and products, Jake Jorgensen remains on the cutting edge of content creation and product design. Traveling the globe, BlacktipH captures the thrill of the sport of fishing alongside celebrities and athletes, delivering action-packed content to their dedicated audience. The partnership with Under Armour and BlacktipH will not only showcase the latest UA gear but allow Josh and Jake to provide insightful design input, fostering an authentic connection between Under Armour and outdoor sport adventurists.

Together, the Jorgensen brothers and Under Armour will launch an innovative new line of products, debuting in 2026. This collaboration reflects their shared commitment to excellence in outdoor performance, ensuring that every adventurer is equipped with the performance-driven gear required to conquer their next challenge.

“Our partnership with BlacktipH opens the door to connect on a deeper level with the next generation of dedicated anglers and outdoor adventurers,” said Sean Eggert, Senior Vice President of Sports Marketing at Under Armour. “We’re committed to pushing the limits of innovation with products that empower anglers to elevate their game, and we invite you to follow all the future BlacktipH adventures.”

“We’re excited to join forces with Under Armour,” said Josh Jorgensen, founder of BlacktipH. “Their passion for making great product and telling great stories matches ours, and the Under Armour athletes that will join our fishing adventures will be a big hit with our audience.”

Both BlacktipH and Under Armour share a belief that outdoor activities are best enjoyed in ways that protect our planet, and the show is centered around conservation and promotes catch and release fishing. To support education of the public, BlacktipH also provides licensed content to some of the biggest wildlife documentaries ever produced, including: BBC’s Blue Planet, National Geographic’s Hostile Planet, Discovery Channel’s Shark Week, and many more.

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For more information, please visit http://about.underarmour.com.