Unlocking New Adventures: Sea to Summit Acquires Cirdan, Strengthens Nordic Presence
February 5, 2024
Perth, Western Australia (February 5th, 2024) /OUTDOOR SPORTSWIRE/ – Sea to Summit Pty Ltd, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is delighted to announce the acquisition of Cirdan AS, its current distributor in Norway, Sweden, and Finland. This strategic move marks a significant milestone in Sea to Summit’s European expansion plans.
Sea to Summit has entered into an agreement, effective February 1, 2024, to acquire Cirdan AS, a prominent distributor with a strong foothold in the Nordic region. With Head Office in Lorenskog, Norway, Sales Office in Stockholm, Sweden and an Agent Office in Helsinki, Finland, Cirdan employs a team of 9 staff who have been instrumental in distributing Sea to Summit outdoor equipment on the sport and outdoor markets for almost 20 years. Additionally, Cirdan also distributes renowned brands such as Jetboil, Nalgene, and Lifestraw.
Expressing his enthusiasm about the acquisition, David Ledouble, EMEA General Manager at Sea to Summit, stated;
“We are looking forward to working with Arne and his team at Cirdan. The region offers significant growth potential for Sea to Summit and the other distributed brands. Through future investments, strengthened retail partnerships, and direct-to-consumer efforts, we aim to establish closer connections with our consumers in Norway, Sweden, and Finland.”
Arne Aaraas Pedersen, Managing Director of Cirdan, shares his excitement;
“Having successfully distributed Sea to Summit for nearly two decades, we have developed an intimate understanding of the brand, its products, and the individuals driving its success. We are very excited to be a part of their team, and having Sea to Summit as the owner of the company will further strengthen our position in the Nordic market as a reliable and competitive supplier. Anticipating exciting times ahead, we eagerly look forward to introducing new and innovative Sea to Summit products to the market. We will also continue to focus on the rest of our product portfolio so that we can continue to offer a complete sport and outdoor solution to our customers”.
The acquisition of Cirdan is a testament to Sea to Summit’s commitment to providing adventurers worldwide with exceptional products and experiences. As Sea to Summit continues its global expansion, this strategic move further cements the brand’s aspiration to become a prominent player in the adventure equipment industry.
For media inquiries, please contact:
EMEA General Manager at Sea to Summit
Arne Aaraas Pedersen
Managing Director of Cirdan
About Sea to Summit Pty Ltd:
Sea to Summit is an award-winning manufacturer of ingeniously designed, omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market. Their innovation team is constantly searching for the perfect balance of weight, durability, and packability. This Australian brand is no stranger to some of the most remote places on the planet, and its products are field-tested in the world’s most demanding environments. Sea to Summit was established in 1991 and is currently distributed in over 73 countries, with offices in Australia, USA, Germany, and China.
For more information: https://seatosummit.com/| https://www.linkedin.com/company/sea-to-summit-head-office/
About Cirdan AS:
Founded in 1999, Cirdan AS has been a significant distributor in the Norwegian Sport and Outdoor Industry for more than two decades. After taking over the distribution of Sea to Summit in Sweden and Finland in 2018, the revenue has passed 80 mill NOK. Cirdan’s customer base consists of the most well-known and respected sport and outdoor stores and chains as well as specialists and local stores in the Nordic region.