Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity
June 1, 2021
Red Wing, MN – June 1st, 2021 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement program forged to make a difference in outdoor recreation, and the ways we all get outside.
#EverdayOutsiders is an on-the-ground and digital initiative focused on breaking down barriers, increasing access, and creating an inclusive community. With long-term goals in mind, Vasque has made investments in four change-makers who are working within their own communities to increase equitable access to nature and the benefits of spending time outside.
“At Vasque, we want to meet people where they are,” said Kim Lyons, community management specialist at Vasque. “We decided to contribute where we thought we could make the most impact in communities that historically face barriers in experiencing the benefits of nature. We are investing in individuals making a difference and creating change within their own communities.”
Evelynn Escobar of HikeClerb
Evelynn is the founder HikeClerb, an intersectional women’s hiking group in L.A. She is a multifaceted creative and activist. Her work centers around women of color and championing experiences and representation in the outdoors. With Vasque, Evelynn will create HikeClerb mentorship events, first is the Compton Girls Club in August. Vasque will provide product, on the ground education, and hiking tips and public sponsorship.
Tommy Corey, outdoor creative
Completing the PCT in 2018 as a Thru Hike Syndicate Ambassador launched Tommy’s career as an outdoor photographer. He is most well-known for a photo project, Hiker Trash Vogue. With Vasque, Tommy will create a Hike Trash Vogue Vasque photo campaign and a short film about his experience on the PCT, all focused on raising awareness of the importance of diversity in the outdoors.
Jaylyn Gough, Native Women’s Wilderness
Jaylyn is the co-founder of Native Women’s Wilderness, a group that she created because of the lack of Native voices in the Outdoor Industry. She aims to elevate and raise Native stories and their connection to the land. With Vasque, Jaylyn will tell stories about different issues impacting the Native community and redefining what it means to belong in the outdoors. Vasque will also donate product for Native Women’s Wilderness events.
Rashad Frazier, Camp Yoshi
Rashad is a chef and co-founder of Camp Yoshi, an adventure guide company for Black folks and allies to recharge and find their peace outside. Rashad is working to lower barriers and make camping easier and more accessible so Black people can focus on thriving and building community while out in the wilderness. With Vasque, Rashad will create digital ‘field trips’ highlighting his experiences in the outdoors and a short film highlighting the importance of inclusivity in the outdoors and the community he is creating outside.
#EverydayOutsiders updates and content is available at vasque.com/vasque-pages/partners.
Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change out we feel on the inside. When we disconnect, we reconnect.
Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com