Vasque Reinforces Partnerships with Outdoor Sports Marketing and Waypoint Outdoors

May 14, 2024

Vasque set to increase sales territories and responsibilities for its top North American sales agencies

Red Wing, MN, May 14, 2024/OUTDOOR SPORTSWIRE/ – Vasque Footwear, with 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce significant advancements in its sales team partnerships with Waypoint Outdoor and Outdoor Sports Marketing (OSM). These strategic initiatives mark a milestone in Vasque’s commitment to enhancing representation and service across North America.

The decision to intensify collaboration with Waypoint Outdoor and OSM stems from a strategic vision outlined by the Vasque leadership team. Recognizing the need for focused support and strengthened relationships with key sales agencies, Vasque aims to streamline operations, improve continuity of service, and maximize market coverage.

“We are thrilled to deepen our partnership with Waypoint Outdoor and OSM,” said Bryce Wernsman, president at Vasque Footwear. “Their commitment to Vasque’s success and their proven track record make them invaluable assets in our journey to strengthen our presence across North America.”

Waypoint Outdoor and OSM, both esteemed partners of Vasque, have demonstrated unwavering dedication and investment in the brand over the years. Building upon their existing territories, Vasque has expanded Waypoint Outdoor’s coverage to the Southwest and South Central regions, while OSM now extends its reach to the Mid-Atlantic.

“We’re honored to strengthen our bond with Vasque through expanded coverage in the Southwest and South Central regions,” remarked Bob Holding, partner at Waypoint Outdoor. “This partnership reaffirms our dedication to supporting Vasque’s growth and providing unparalleled service to retailers.”

Similarly, Rion Smith, cofounder of OSM, shared his excitement about the opportunity to enhance Vasque’s presence in the Mid-Atlantic, stating, “Expanding into the Mid-Atlantic allows us to deepen our collaboration with Vasque and better serve retailers in this dynamic region. We’re excited to continue our journey together, delivering exceptional support and driving success for Vasque.”

With Waypoint Outdoor and OSM now covering six of Vasque’s nine representative territories in the USA, Vasque is well-positioned to drive growth and deliver outstanding service to its valued retail partners.

For more information, visit Vasque.com or your nearest authorized retailer.

About Vasque:

Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com