Verde Brand Communications Recognized in OUTSIDE’s Best Places to Work 2016

November 16, 2016

Verde Brand Communications has been named to OUTSIDE’s Best Places to Work of 2016. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving back to the community. Created in conjunction with the Outdoor Industry Association and Best Companies Group, the list of winners appears online at www.BestPlacestoWorkOutside.com.

“This recognition from OUTSIDE is a huge milestone in Verde’s history,” said Verde founder and CEO Kristin Carpenter-Ogden. “I founded this company practically in tandem with the support of OUTSIDE’s editors and there is not a client in our history who hasn’t aspired to reach the magazine’s readers. We are excited to show the outdoor industry where Verde is heading in 2017 with our remarkable service offerings and team.”

“This year’s list of Best Places to Work highlights employers who go above and beyond for their staff,” said OUTSIDE Online Editor Scott Rosenfield. “Included are organizations that emphasize a healthy work life balance and promote, encourage and reward employees to live active and healthier lives.”

To create its best places to work 2016 list, OUTSIDE started by comparing employers to five core categories, reflecting the magazine’s values and focus: Adventure/Travel, Wellness, Culture, Gear, and Media. OUTSIDE then conducted a rigorous vetting process in partnership with the Best Companies Group to assess the policies, practices, and demographics of hundreds of companies.

Powered by employee workplace reviews and taking into account factors like corporate culture, job satisfaction, work environment and overall employee engagement, the Best Places to Work list represents only the top companies that are not only empowering, but also encouraging their employees to live better, healthier and more active lives.

Verde is a results-driven digital communications agency that has spent over 15 years creating and seizing opportunities for clients in the outdoor, bike, winter sports and active lifestyle markets. Storytelling is in Verde’s DNA and is the thread that connects its capabilities in PR and influencer relations, social and content marketing, paid media, and brand consulting. The agency will debut its new podcast, called “Take Me Outdoors,” next month. The show, hosted by Carpenter-Ogden and Integrated Services Director Craig Randall gives outdoor economy policy leaders, conservationists and cutting edge marketers a platform to share and learn.

The agency of 31 can be found among the peaks and valleys of Boulder and Durango, CO, Jackson, WY, and Sun Valley, ID.

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Verde is always interested in hearing from brands looking for an integrated approach to boost their brand visibility and in hearing from new talent with a passion for the outdoors. To learn more, visit www.verdepr.com or email info@verdepr.com.

Companies from across the country entered the two-part survey process to determine the Outside’s Best Places to Work. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data, and determined the final rankings. The complete list of Best Places to Work winners is published at https://www.outsideonline.com/2134736/best-places-work-2016.


About Verde Brand Communications

With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the cycling, outdoor, snowsports, endurance, travel, active lifestyle, craft beer & spirits, and consumer electronics markets. For more about Verde Brand Communications, visit: www.verdepr.com.


OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with OUTSIDE onlineon FacebookTwitterInstagram and Pinterest.


Best Companies Group works with national and local partners around the country and internationally to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, regional and industry basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.