Vermont’s Original Bag Balm Releases an Exfoliating Bar Soap with Lanolin to Leave Your Skin Feeling Clean, Soft, and Moisturized

February 22, 2023

The humble bar of soap is making a comeback.

Lyndonville, Vermont (Feb. 22, 2023) Vermont’s Original Bag Balm is proud to release a new Exfoliating Bar Soap with lanolin to leave your skin feeling clean, soft, and moisturized.

This launch is at the forefront of a larger trend: the humble bar of soap is making a comeback. Once thought to be a casualty of millennial preferences, it’s seeing a resurgence in demand as consumers shift toward minimalism and environmentally-friendly home goods. Compared to liquid soaps, bars are typically made with fewer, simpler ingredients and don’t require the use of plastic containers. Moreover, bar soap is not only significantly more concentrated than typical liquid soaps, reducing the carbon footprint for transportation, it’s also much more cost effective.

Bag Balm’s new rosemary mint-scented bar works wonders as a hand soap and a body wash to cleanse, scrub, and moisturize dry skin or take on stubborn dirt and grime.

Designed for those who aren’t afraid to get dirty—from gardeners, farmers, and parents to artists, athletes and adventurers—the exfoliating soap will help rejuvenate even the toughest of skin. It’s an everyday essential for hardworking humans.

Why It’s Great:

  • Works wonders as a hand soap or body wash
  • Designed to cleanse, scrub and moisturize dry skin
  • Enriched with lanolin to soothe and soften skin
  • Free of parabens and sodium lauryl sulfate
  • Fresh rosemary-mint aroma
  • Not tested on animals
  • Proudly made in Vermont, U.S.A.
  • Better for the planet

Ingredients: Sodium Palmate, Sodium Palm Kernelate, Water, Glycerin, Sodium Gluconate, Fragrance, Hydrogenated Castor Oil, Lanolin, Petrolatum, Palm Acid, Sodium Chloride, Palm Kernel Acid, Mentha Piperita (Peppermint) Leaf, Rosmarinus Officinalis (Rosemary) Leaf Powder, Iron Oxides (CI 77492).

The Exfoliating Bar Soap pairs perfectly with Bag Balm’s line of skincare products. After washing, seal in that moisture by using Bag Balm’s famous Hand & Body Moisturizer or Moisturizing Hand Lotion.

Proudly made in Vermont, the soap comes in standard 3.9-ounce bars for $5.19 or miniature 1.3-ounce bars for $2.49. These are available for sale on Bag Balm’s website and in retail stores nationwide.

For more information, visit bagbalm.com or contact Hayden Carpenter at hc@pressforwardpr.com.


About Vermont’s Original Bag Balm

Born in Vermont’s rugged Northeast Kingdom, Bag Balm is an iconic skincare brand trusted by busy moms, farmers, and athletes alike. Since 1899, their versatile balms, soaps, and lotions have been soothing, moisturizing, and reviving skin with a time-tested formula of simple ingredients.

A tried-and-true staple of every home, Bag Balm is ready to provide long-lasting relief for every cut, callus, cracked hand, chapped lip, blister, sunburn, saddle sore, patch of dry skin—you name it—on every member of the household, right down to the paws of the family dog.

Bag Balm is still proudly made in Vermont, U.S.A. For more information, visit bagbalm.com.


Hayden Carpenter