Vibram Becomes Presenting Sponsor of Mid-State Massive Ultra Trail Race
August 9, 2022
(BOSTON, MA – August 2022) /OUTDOOR SPORTSWIRE/ – Vibram, the Italian-based company known for its innovation and manufacturing of high-performance rubber soles for outdoor athletes and enthusiasts will be the primary sponsor of the Midstate Massive Ultra Trail Race. The race is set to take place October 8-9, 2022 as competitors will run the 100 mile, 50 mile or 30 mile race that will traverse the commonwealth of Massachussetes from North to South.
The Midstate Massive Ultra Trail will take place in the backyard of Vibram’s US factory located in North Brookfield, MA and Brand HQ in Boston, MA which run parallel to the course. The iconic yellow octagon logo will be seen on the soles of trail shoes all along this rugged run; embracing the core values which Vibram was founded on of moving with confidence on harsh terrains and traveling long distances, just as Italian mountaineer and founder Vitali Bramani intended when he created the Vibram Carramoto sole over 80 years ago.
In addition to being the primary sponsor of the event, the legendary company will be providing volunteers for two of the aid stations. Support from Vibram will be found at the Rutland stop, the 50 mile race start, and Camp Marshall, which is the first aid station on the 50 mile course and 8th for the 100 milers. Vibram is also excited to have a recovery zone for runners that will include a variety of activities such as yoga, foam rolling and more. They will also be bringing along a ‘Green Team’, which will consist of five to ten volunteers who will help clear the course of trash after the runners and be at the finish line to do the same.
“The Mid-State Massive is an iconic race and with it being in our backyard, we didn’t hesitate to take the opportunity to support it as the presenting sponsor,” said Vibram Global Chief Brand Officer and President, Fabrizio Gamberini. “We have Vibram athletes running and coaching, we will have Vibram employees volunteering their time to support and cheer on the runners, and, we are giving all runners the chance to win a free resole of their shoes with a Vibram sole. So, yes, there is a lot to look forward to!”
Vibram’s role in the Midstate Massive Ultra Trail will extend past just sponsorships too; the company will have four of their elite team athletes involved in the race with Alyssa Clark as a coach, and Meredith Edwards, Amber Febbraro, and Robyn Lesh as competitors. Clark, who is a Guinness World Record holder for 95 Marathons in 95 Days, is experienced in some of the toughest and gnarliest ultra races around the globe and will be able to offer insight to competitors who are eager to learn more.
“Being included in this epic race as a coach is super exciting because I’ll now have the opportunity to help many of these athletes achieve their running and racing goals,” said Vibram Elite Team Athlete, Alyssa Clark. “I’ve been lucky to have great mentors and coaches throughout my career and now, with the incredible support of Vibram, I have the chance to help other athletes prepare and feel confident on the starting line like my coaches have done for me.”
Additionally, all participants in the race will have the chance to win a free resoling of their trail running shoes courtesy of Vibram and its expert shoe repair team. The company will be testing on over 20 athletes their award winning Vibram Litebase technology which is thinner and lighter than traditional trail running soles, but also offer the same quality Vibram performance.
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics, and correction. For more than 80 years the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety, and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries, and has manufacturing, research, and representation bases in the USA, China, Japan, Brazil, and Italy.
Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984