Vibram Corporation USA ceases sales to Amazon USA
November 25, 2019
BOSTON, MA – NOVEMBER 25, 2019 – Vibram is the world leader in the production and sale of high performance rubber outsoles in the markets of sport, leisure, industrial, orthopedic and repair. Vibram has revolutionized barefoot running with its Vibram FiveFingers shoe. A major relaunch is planned for FiveFingers, during Spring 2021. In preparation for this, Vibram Corporation (USA) has decided to stop selling its FiveFingers products directly to Amazon USA, allowing the brand to fully support its retail partners.
Fabrizio Gamberini, Global Chief Brand Officer and President, Vibram Corporation states: “As part of Vibram’s emphasis on elevating consumer experiences together with more direct, personal relationships, we had to take a strong decision in our distribution strategy. Earlier in the summer we made the choice to stop selling our Vibram FiveFingers product directly to Amazon USA. This isn’t a decision we took lightly. But Vibram is a Brand. We will continue to invest in strong, distinctive partnerships for VIBRAM Corporation with other retailers”. Vibram Corporation has been recruiting third-party sellers with Vibram products so that the merchandise is still widely available on the site, they said: “The yellow octagon logo is instantly recognizable around the world. Amazon might be the most visible commercial vehicle, but we are heavily investing in our brand, in key segments, and in our business partners. We’re accelerating the growth dimensions of our business with new players around the Country”
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopaedics and correction. For more than 80 years the yellow octagon that symbolises Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometres to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy.