Vibram Named Official 2016 Footwear Partner of Vail Resorts
April 5, 2016
CONCORD, Mass. (April 5, 2016) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, announces its partnership with Vail Resorts, Inc. as its official footwear partner.
“Vibram strives to deliver the highest quality products on the market”, said Michael Gionfriddo, president and CEO of Vibram USA. “Our heritage dates back to 1937, when we revolutionized outsoles for mountaineers. Today, we have a great opportunity to forge an innovative partnership with Vail Resorts, creating products to complement the experience at their iconic mountains.”
In 2016, Vibram will collaborate with Vail Resorts to offer its guests exclusive access to Vibram-branded products as well as Vibram partner products. Vail Resorts guests and mountain enthusiasts will have opportunities to test the latest styles and technology from some of the best footwear brands in the world.
“We’re very excited to partner with Vibram and will continually look for ways to enhance the guest experience and add value for everyone who visits our resorts,” said Chad Dyer, vice president in marketing at Vail Resorts.
As part of the agreement, Vibram will offer exclusive programs at Vail Resorts properties and become a key marketing partner at unique promotions and signature events of Vail Resorts including: Snow Daze (Vail), Spring Fever (Breckenridge), Spring Gruv (Park City) and many more.
An innovative component of this partnership is the collaboration between Vibram Disc Golf and Vail Resorts on the design and construction of a championship disc golf course at Vail Resorts’ Afton Alps ski area in Hastings, Minnesota. Additionally, Vail Resorts will select key affiliate properties to pilot Vibram USA’s forthcoming Sole Factor program in North America and inclusion of Vibram’s finished goods line-up, including FiveFingers, Vibram Furoshiki and Vibram Pet Toys.
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Low, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram & Pinterest.