Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution

February 4, 2019

Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing platform, to create the best combined footwear recommendation and personalization retail solution available on the market. The resulting solution will serve the growing need for personalized products among the footwear brands & retailers while keeping the best-in-class customer experience the modern shopper demands. Fleet Feet will be the first retailer to debut the solution in stores across the USA.

Moritz Schiebold, CEO of Volumental said, “Volumental is excited work alongside HP and Superfeet at ISPO 2019. We are thrilled to bring everything brands love about Fitstation and retailers love about Volumental to stores worldwide.”

Edward Ponomarev, General Manager of Fitstation by HP said, Fitstation by HP is delighted to welcome Volumental to its stand at ISPO 2019. Volumental’s recommendation and personalization solution raises the bar on what retailers and brands can expect from digital technologies in footwear retail.”

Eric Hayes, CMO of Superfeet said, “Superfeet is thrilled to be partnering with Volumental and HP. Combining our respective expertise is key to furthering our mission and accelerating the availability of personalized support and comfort to people worldwide.”

For more information, please contact

Rebecca Nelson

Communications Manager, Volumental


Bethany Mousseau

Superfeet Media Contact, Momentum Media PR


ABOUT VOLUMENTAL: Volumental helps global footwear brands and retailers lead customers to their perfect fit. In one click and five seconds, our 3D scanner gathers ten different foot measurements and all the data needed for our AI-powered Fit Engine to offer personalized footwear recommendations. The solution empowers retailers to build a new, omnichannel customer journey, reconsider the limits of current sizing systems, and unlock their unique value across channels – both in-store and online. 

ABOUT SUPERFEET: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the highly-regarded Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Today, through Fitstation and the latest advancements in 3D-printing technology, Superfeet is taking insoles and footwear from mass-produced products to personalized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.