Wasatch 100 Partners with Gnarly Nutrition
July 31, 2021
Gnarly Nutrition is the new official hydration sponsor for the renowned Ultra-trail race
Salt Lake City, UT (July 31, 2021) — Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world.
The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One example of this influence is through Wasatch 100’s registration: At its start, trail work had to be completed by each registrant as part of the entry fee. Now, most ultra-races require the same, following Wasatch 100’s environmental stewardship precedent. “We like to maintain a good relationship with the Forest Service, as well as the cities and counties we interact with,” said Wasatch 100 Race Director John Grobben. “We think it’s important to give back to these communities and trails that we interact with.”
Wasatch 100 is also unique in that it does not accept financial support from its brand partnerships and sponsors. “We look for companies that we consider are a good product, share our values, and are interested in working with us,” Grobben said. “Gnarly has been volunteering at an aid station for a few years now, and the brand has a really great product. I’m really excited to start working with Gnarly as the official hydration sponsor.”
Gnarly Nutrition will be supporting the Wasatch 100 by providing Gnarly Fuel2O and Gnarly Hydrate at aid stations throughout the course. Gnarly Fuel2O is the all-in-one, vegan friendly solution for long days on the trails. The product is packed with electrolytes and calories to replace what is lost during an effort, and it also contains HMB, which is a metabolite geared toward recovery. Gnarly Hydrate is loaded with electrolytes and B vitamins to replenish what is lost through sweating. Both Fuel2O and Hydrate are ideal for trail runs, especially for big pushes like the Wasatch 100.
“The Wasatch 100 is iconic and a very well respected ultra with a long standing history,” said Gnarly Nutrition CEO Eli Kerr. “Its reputation as a difficult course, and as a community that cares deeply about its participants and partners, are aspects that we really like about the race. Plus, it’s always great to support an event that takes place in our own backyard.”
About Gnarly Nutrition
Born in Utah’s Wasatch Mountains, Gnarly Nutrition is committed to educating and inspiring athletes at all levels. Gnarly provides honest, effective and great tasting sports nutrition that is NSF Certified and NSF Certified for Sport. Gnarly’s full line features science-backed products free of hormones, GMOs, proprietary blends, antibiotics, or anything artificial.