Wedge Brands hires Northeast Sales Group to represent Briko, Level and Eisbär in New England

September 1, 2020

ASPEN, Colo. (September 1, 2020) Wedge Brands (formally ZG Holdings)a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge Brands: Briko, Level and Eisbär.

Briko, an Italian company, is renowned for its snow and bike helmets, protection and eyewear. Level, also Italian, makes high quality gloves and mittens for snow sports enthusiasts. Eisbär stands for outstanding knitted products, especially hats and headgear, from Austria. An international leader in Alpine sports and beyond. Wedge Brands is happy to have these companies represented together through one great agency in this important territory.

“Northeast Sales has an excellent track record. They are a group of professionals and hard- working individuals with years of sales experience and relationships in New England. This is a key market for Briko/Level/Eisbär and we look forward to partnering with this great team to grow our brands,” Andi Malboeuf, Briko VP Sales & Marketing.

“When we heard about all three brands becoming available the timing was perfect and gave us an opportunity to expand,” says New England Sales Group co-owner Will Masson. “We have just hired a new team member Kristen Kilchenstein who is extremely knowledgeable, a work horse and great in the race market which is important for these brands. We are excited for this new chapter.”

Wedge Brands is a group of talented entrepreneurs that are passionate about building brands they believe in. Located in the hub of the outdoor industry in Aspen, Colorado, Wedge Brands houses several brands within the outdoor, snow sports, cycling and consumer product industries that align with the interests and passions of its founders. Wedge Brand’s team of in-house expert’s support and grow their brands with ERP/CRM, marketing, PR, web design, and direct to consumer sales/marketing services.

New England Sales Group is led by Will Masson and Deno. Expect to be impressed with their experience, performance and style. They currently represent Rossignol, Sync, Craft, Big Truck, Astis, Time, Ecovessel, Lorpen. Learn more at http://www.nesalesgroup.com/.



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