Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.

February 24, 2023

On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day.

This is how it ends, I’m sure, she thought. Outside Online