February 24, 2023

Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.

On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day. This is how it ends, I’m sure, she thought....

January 27, 2023

World Surf League adopts Apple Watch as its ‘official wearable’ for competitions

The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...

January 9, 2023

More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?

Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...

December 12, 2022

Specialized ends contracts with dozens of paid ambassadors

Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews

January 28, 2022

Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More

More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...

November 30, 2021

Skechers Creates ‘Our Planet Matters’ Sustainable Collection; Partners With The Nature Conservancy

Skechers announced it has created Our Planet Matters collection of sustainable men’s women’s and kids products using recycled materials.  It also announced a partnership with The Nature Conservancy that includes a multi-year commitment, contributing a minimum of $800,000 to help the organization. SGB Media

August 30, 2021

Athlete sponsorship programs are broken. Here’s how we can fix them.

Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ

August 4, 2021

Outdoor Brands, Hiking Org Partner to Sponsor Women ‘Over 50 Outside’

Oboz, Osprey, and Outdoor Research have teamed up with the 52 Hike Challenge series to launch a sponsorship program aimed at getting an “older” demographic outside. The Over 50 Outside program will kick off by sponsoring 150 women over the age of 50 who are passionate about the outdoors. GearJunkie

April 19, 2021

TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series

Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...

April 14, 2021

The North Face Unveils Sport Climbing Uniforms for Tokyo

The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf

February 9, 2021

Vail Resorts Announces Returning and New Strategic Partners

Mountain resort operator Vail Resorts has announced renewals of strategic partnerships with eight iconic and innovative companies—including PepsiCo, GMC, and Helly Hansen as well as a new partnership with the premier sports equipment shipping service Luggage Forward. Shop Eat Surf