Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment
August 30, 2023
BIPOC-Owned, Female-Led Team Brings New Voices and Vision to Outdoors
August 30, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking to the future with a bold vision for empowering women both outdoors in green spaces and internally as company leaders with a focus on community, collaboration, comfort, and empowerment.
Wondery Outdoors is intent on bridging the long-established gap between outdoor recreation and historically underrecognized groups. Since its inception in 2016 by cofounders Wayne Borromeo and Kimberley Esliza, the company has set its sights on building a more inclusive community in the outdoors by way of planning and hosting subsidized or often free events to bring together hundreds of women and people of color who have otherwise been overwhelmingly excluded from outdoor and green spaces. In addition to guided excursions, workshops, and weekend retreats surrounding hiking, rock climbing, mindfulness, and more, Wondery hosts three annual events as part of their “Climb With” series to celebrate and raise funds for LGBTQ+, BIPOC, and women-identifying nonprofit groups.
With the rebrand comes the launch of new apparel styles, extended sizing, fresh visuals, and updated gear, but above all, Wondery’s “You Belong Out Here” ethos.
“As a BIPOC-owned and women-led team, we know that accessing nature isn’t easy for everyone,” said Lydia Mok, co-owner and Community Director at Wondery. “From the cost of quality gear to get up mountains and down rivers, to the time it takes to learn a new skill, there’s a lot that gets between minorities, immigrants, and underrepresented groups and the outdoors. Everyone’s path to the outdoors is different, and we want to open eyes with open arms and show everyone, ‘you belong out here’.”
The Wondery team understands first-hand what it means to feel truly comfortable in the outdoors, and the various barriers to that comfort. Bringing inclusivity to the next level with both their actions and their apparel, the brand is putting versatility and comfort forward at a thoughtful price point, ensuring adventures are more enjoyable and accessible for any activity and all types of movement. The relaunch features new styles including the multi-purpose Inhale/Exhale short, and a revamp of the best-selling Isabel pant and short with the Isabel 3.0, in sizes ranging from XXS up to 6XL.
“We’re designing comfortable, functional and versatile gear and apparel to get women outside, and we’re also meeting them there and bridging this historical gap that has existed in outdoor recreation and the outdoor market,” said Nina Bhatia, co-owner and Operations Director at Wondery. “We know we can do more together, and we want women to feel empowered from the inside out. Finding comfort in our apparel is important, and finding a sense of belonging outside and beyond our comfort zones matters even more. Wondery is about creating safe spaces where everyone can truly feel welcome, cultivating meaningful and lasting connections with each other and the outdoors, and above all, building a broader community to make that all possible in the most approachable and inclusive way.”
Consumers can expect a new experience online and in-shop at Wondery retailers starting August 30th. To discover more about the Wondery brand, its community events, and inclusive apparel, visit www.wonderyoutdoors.com.
About Wondery Outdoors
Wondery Outdoors is a BIPOC-owned and women-led women’s outdoor apparel company. Based in Los Angeles, Wondery makes versatile, comfortable, size-inclusive apparel that empowers women to explore the outdoors. With a focus on historically marginalized communities, Wondery hosts inclusive community events for women of all experience levels to come together and share life-changing adventures in nature. For more info, visit www.WonderyOutdoors.com or follow @WonderyOutdoors on Instagram, Facebook, and TikTok.