Wylder Goods—A Marketplace for the Modern Outdoorswoman—Launches Today

November 23, 2016

Wylder is the first online store of its kind — a mission-driven marketplace for the modern outdoorswoman and a community content hub co-founded by Lindsey Elliott and Jainee Dial.

SALT LAKE CITY, UT (November 23, 2016) Wylder is thrilled to announce the opening of their curated online store,

Bridging the gap between the urban and outdoor worlds, by focusing on well-curated clothing, gear and lifestyle goods, Wylder is the place to find the best products, read inspiring stories and engage with a community of like-minded outdoor lovers. Wylder also exists to support and give voice to women in the outdoor world who are pushing boundaries in science, activism, conservation and athleticism.

“The old convention was that ‘outdoorsy’ ladies had to have ‘indoor’ wardrobes and ‘outdoor’ wardrobes, that’s becoming an obsolete model, says Jainee Dial, Wylder co-founder. “Essentially, we want to be able to do more, with less. And because there are so many great brands mindfully producing these products, we believe that Wylder can facilitate and serve this new movement.”

As Utah’s first female-owned and registered Benefit Corporation, Wylder believes business can be a powerful force for social and environmental change. Through partnerships with several non-profit organizations like American Rivers, Outdoor Alliance and The B-RAD Foundation, Wylder has developed a shopping model that integrates action and cultivates outdoor adventure stewards, not just consumers. It’s also a robust marketplace for the most innovative, durable and well-designed products out there.

“We exist as a marketplace and a microphone for the mission driven companies in the outdoor industry. We celebrate those striving for better business and more transparent manufacturing practices, those that build lifetime products, that repair their goods, use post-consumer recycled materials and design beyond the planned-obsolescence so prevalent in consumer production,” says Lindsey Elliott, Wylder co-founder. “We work with brands with heart, soul, compassion and vision — who also believe business can be a force for social and environmental good.”

As an outdoor-driven business, Wylder cares deeply about the planet and conserving the natural resources and wild places we all depend on. “The connection is a no-brainer for us,” says Jainee Dial, Wylder co-founder. “We look forward to the challenge of digging in to ways to develop specific partnerships, campaigns, content, and products to both cultivate and act on our values.”

Brands available on Wylder at launch include Patagonia, United By Blue, Free Fly Apparel, Juniper Ridge, Holden, Woolrich, Fjallraven, Parks Project, Mystery Ranch, Carve Designs, Yellow 108 and Proof Eyewear.

About Wylder Goods

Born out of the need for a ‘one stop shop’ for better products and the desire to tell stories from the modern outdoorswoman’s unique perspective, Wylder is a marketplace built to inspire and outfit women for a life rooted in community, ecological stewardship, and adventure. @wyldergoods