New portable ice traction footwear solution designed for on-the-go, everyday use
DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction device. The new Quick Trax provides an easy, low-cost and portable solution to the dangers of walking around in icy and snowy conditions. Yaktrax Quick Trax will retail for $8 and will be available online and at specialty retail stores September 1, 2019.
Yaktrax traction devices are the ultimate winter solution for people on the go, offering products to keep you moving. Quick Trax has been designed to provide quick, affordable traction in an ultra-compact format perfect for everyday, around town use.
“Yaktrax is focused on developing innovative, high quality footwear solutions to keep you safe throughout the winter season,” said Eric Lund, Implus Outdoor brand manager. “We are excited to introduce Quick Trax — a product designed to provide easy and quick protection from slick winter conditions, to add even more versatility to our collection of ice traction devices.”
The Quick Trax features two tungsten carbide steel spikes per foot to provide traction on icy and slick surfaces and can be easily stretched over any type of footwear. One size fits most women’s size 6 to men’s size 12.
Yaktrax® is the ultimate winter solution for people of all walks of life, providing ice traction devices and hand warmers designed to keep you moving. Inspired by a Himalayan Sherpa, the original Yaktrax model features a spikeless coil design that grips the ice and snow with each step. Focused on innovation and quality, we strive to keep you confident and comfortable in any weather. With Yaktrax, nothing will keep you from enjoying the outdoors. Yaktrax was acquired in 2006 by Implus, and has led the market with its Walker and Pro devices since its creation in 2001.
About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.