Yellow Willow Yoga Now Available in the USA

June 8, 2017

Australian-based, Luxe Printed Yoga Mats Brand Will Debut Summer2017

(Los Angeles, CA) Yellow Willow, an Australian based, eco-friendly yoga mat brand, are proud to announce their launch into the US-market this coming Spring 2017.

Founded in 2015 by Jess Incledon, Yellow Willow’s brand ethos is combining the beauty and performance of Yoga to create the most functional, eco-friendly, and design-driven mats. The idea first came to Jess when she was in yoga class and she realized that people were having fun with their athleisure, but it wasn’t translating to the yoga mat. Yoga is an expression of one’s self, and so is fashion – she saw an opportunity to bring the two together.

With this in mind and being inspired by the experimental and fashion forward mentality in Sydney, Australia, Yellow Willow was born.

Yellow Willow yoga mats strike the true balance between fashion and function. They bring a new dimension by embracing beautifully designed patterns with high performance natural materials to craft a foundation and suitable for all types of yoga. Each mat is designed and created mindfully to the environment. Features include:

  • 100% natural rubber under-layer keeps the mat stable on the ground
  • Unique suede-like fabric top layer brings a smooth fluidity to your practice
  • High performance grip texture keeps your poses solid and deep
  • Built as a highly absorbent mat + towel combination
  • Made from eco-friendly recyclable and biodegradable materials
  • Non-toxic and machine washable
  • High performance grip texture
  • No latex, silicone, toxic glue, PVC, or phthalates
  • Starting at $98 USD
  • Available to purchase – www.yellowwillowyoga.com

About Yellow Willow

Inspired by their love of design, movement and fashion, Yellow Willow was created to bring beauty and performance to the yoga experience. Yellow Willow embodies the belief that confidence, beauty and awareness are the cornerstones of physical experience, and their designs and products are crafted with these principles at their very heart. Created by yogis for yogis, Yellow Willow yoga products and designs are aimed at maximizing and enhancing the spiritual and physical benefits yoga brings. www.yellowillowyoga.com