66°North announce updated ‘Snæfell’ Shell Jacket with new plant-based Polartec® Power Shield® Pro technology

May 9, 2024

May 2024 OUTDOOR SPORTSWIRE/ – Icelandic outerwear brand 66°North announces the launch of their updated Snæfell shell jacket, now crafted with Polartec® Power Shield® Pro plant-based waterproof fabric technology providing sustainable weather protection. The Snæfell jacket’s overall design and qualities has already won it both the prestigious ISPO Outdoor Award and the Scandinavian Outdoor Award, and with the updated fabric it is more waterproof, breathable and more sustainable.

The advanced monolithic membrane of Polartec Power Shield Pro is made from a combination of plant-based and non-PFAS materials, and achieves an industry-leading combination of waterproofness, windproofness, long-lasting breathability, high durability, and comfortable stretch. Polartec Power Shield Pro is their most capable and versatile waterproof breathable technology to date and is the latest addition to Polartec’s conversion to non-PFAS alternatives. This version of Power Shield uses renewable, non-GMO plant-based nylon with a 50% lower carbon footprint than virgin nylon.

Named after the largest freestanding mountain in Iceland, the Snæfell jacket is designed for a broad range of weather conditions. In Iceland and around the world it is worn by hikers, kayakers, bicycle commuters, skiers, festival goers and those simply just going for a walk on a rainy day. With a comfortable cut, a soft and flexible fabric it is made to be incredibly versatile for everyday use.  The jacket also offers an adjustable swivel hood with a visor that is helmet-friendly and doesn’t block vision, alongside a backpack compatible articulated fit and adjustable cuffs and hem.

The updated fabric tests greater than 20,000 mm in the Hydrostatic Pressure Test for Waterproofness and 20,000 g/m2/24h Moisture Vapour Transmission Rating for Breathability. The jacket is super soft to touch but provides a tough barrier to outside rain and snow that is incorruptible over time. The jacket is available in both a men’s and women’s silhouette, alongside an updated cropped version.

The jacket will launch on the 7th May and will be available online at 66north.com and in-store; Snaefell Shell Jacket ($550), Snaefell W Shell Jacket ($550), and Snaefell W Cropped Jacket ($510).  

For more information contact:

Rian Rhoe, 66°North PR/ The Sideways Life : rian@thesidewayslife.com

Abi Youcha, PR for Polartec/ Akimbo: abi@akimbopr.com

About 66°North

A certified B Corporation, 66°North is an Icelandic outerwear company creating multipurpose, made to last pieces, since 1926. Iceland has a spirit of people living an extraordinary, everyday life connected to nature and meeting impossible challenges with optimism, joy, and humour. 66°North brings the power and beauty of the North to the world through their products. This means clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is a carbon-neutral business that practises a holistic approach to circularity. For more information, visit 66north.com.

About Polartec

Polartec®, a Milliken & Company brand, are a collective of curious minds, relentless innovators, and dedicated problem solvers. We look beyond the existing and we create original. If it can be made, we will make it. And if it can’t? We’ll find a way. We are the originators and inventors of synthetic fleece. Our unique unrivalled innovations continue to lead and layer the future. Complete trust and authenticity are inherent in all our products, ultimately empowering people to concentrate on their moment, their activity, and their unique experience in life without distractions. Our fabrics go beyond industry standards, with lightweight wicking and cooling, warmth and insulation, breathable weather protection, fire resistance, enhanced durability and more. Polartec products are used by performance, lifestyle, and workwear brands from around the world, the U.S. Military and allied militaries, and contract upholstery markets. For more information, please visit Polartec.com