CGPR Expands Its Family with Tersus Solutions

May 15, 2026

Marblehead, Mass. /OUTDOOR SPORTSWIRE/ – CGPR, a division of Off Madison Ave, continues its strategic expansion, welcoming Tersus Solutions to its roster of clients. This partnership reflects CGPR’s expertise in driving brands advancing sustainable innovation, consumer-driven product value, and technology-enabled business models.

Tersus Solutions is a technology innovator powering textile recommerce and circular operations for fashion and outdoor brands. Its proprietary waterless CO₂ cleaning platform and full suite of reclamation, repair, and resale logistics solutions help brands extend product life, deliver on sustainability commitments, and unlock new business value.

“Tersus chose to partner with CGPR because of the agency’s ability to translate complex recommerce technology into narratives that resonate with both consumers and business audiences,” said Peter Whitcomb, CEO of Tersus Solutions. “We’re at a point where circularity is not just a concept. It’s a competitive advantage. CGPR’s strategic communications and deep understanding of sustainability and market behaviors will help us communicate that in ways that drive awareness, engagement, and adoption.”

Chris Goddard, president and founder of CGPR expressed, “Tersus Solutions represents exactly the kind of forward-thinking, purpose-driven brand that the agency was built to champion. Their proprietary CO2 cleaning platform isn’t just a technological breakthrough, it’s a fundamental reimagining of how the fashion and outdoor industries can operate responsibly at scale. As recommerce moves from niche to mainstream, Tersus is uniquely positioned at the intersection of sustainability, innovation, and business performance. We’re proud to help them tell that story to the audiences that matter most.”

With the new partnership, CGPR strengthens its footprint in both technology-driven recommerce and purpose-led performance apparel, aligning communications strategy with broader shifts in consumer values toward longevity, sustainability, and innovation.

About Tersus Solutions

Founded in 2009, Tersus Solutions is a Denver-based company committed to transforming textile care and circularity with its patented liquid CO₂ technology, the most advanced and environmentally friendly cleaning available. In 2021, Tersus Solutions earned Fast Company’s Most Innovative Company Award for its dedication to extending textile life and preserving the environment. As the backbone of recommerce, Tersus partners with leading outdoor, athletic, luxury, and footwear brands providing full-suite textile reclamation, repair, upcycling, recycling, and logistics solutions. In addition, Tersus Solutions is setting a new standard in PPE care, utilizing its CO₂ cleaning process providing unmatched care for firefighter gear, far exceeding the carcinogen removal rate of traditional cleaning methods for safer, more comfortable gear. Lastly, Tersus reclaims and recycles down from apparel, bedding, and gear, extending the life of valuable materials and reducing waste.

About Off Madison Ave

Off Madison Ave is a Global Creativity Collective founded in 1998 and headquartered in Tempe, Arizona. The agency specializes in Behavioral Marketing for travel, tourism, and destination brands. It works with destinations, DMOs, and travel brands to inspire leisure travelers to explore and return. The agency’s approach focuses on why people travel, what moves them to act, and how to reach them at the right moment. Every strategy, campaign, and media dollar is designed to shift behavior and deliver measurable results. Services include brand strategy, creative, media planning, public relations, and full-service content production. Learn more at www.offmadisonave.com.

About CGPR

CGPR, a division of Off Madison Ave, is a strategic communications agency specializing in outdoor brands, active lifestyle, performance apparel, and sustainability-focused companies. With more than 30 years of experience, CGPR helps brands amplify their stories through media relations, influencer partnerships, digital engagement, and integrated communications campaigns. The agency works with innovative and purpose-driven companies, including technology leaders in recommerce and circular economy solutions, to connect with today’s conscious, experience-driven consumers. Learn more at www.offmadisonave.com/cgpr.

Media Contact:

Chris Goddard

President & Founder of CGPR

(781) 640-8387

chris@cgprpublicrelations.com