Adidas Outdoor Announces Partnership With Parley for the Oceans at Outdoor Retailer Winter Market 2017
January 6, 2017
adidas Outdoor Debuts Footwear and Apparel Made from Recycled Ocean Plastic
LOS ANGELES (Jan. 6, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announced it will expand adidas’ partnership with Parley for the Oceans, with outdoor specific footwear and apparel made from recycled ocean plastic at Outdoor Retailer Winter Market in Salt Lake City, Jan. 10-12, 2017. adidas entered into a partnership with Parley for the Oceans in 2015, an environmental organization and collaboration network that raises awareness for the beauty and fragility of the oceans, and implements comprehensive strategies to end ocean plastic pollution.
In April 2017, adidas Outdoor will introduce The Terrex Parley Climacool Boat Shoe for men and women (MSRP: $140), with a knitted Parley upper, Climacool tooling for enhanced breathability and a Traxion outsole for stability and grip, and the Terrex Parley logo tee (MSRP: $30), knitted with Parley yarns from ocean plastic and has Climalite technology that is quick-drying and wicks moisture. The Terrex Boat DLX Parley (MSRP: $130), will be released in August 2017, featuring a knitted Parley sock construction upper for ultimate comfort and a Traxion outsole for stability and grip.
“The ocean is our most important eco-system on the planet, and it is important that we work hard to address damage being caused by its pollution,” said Greg Thomsen, managing director, adidas Outdoor U.S. “With 40 million pounds of plastic floating in the north Pacific alone, we recognize that making a change is essential for the future of the environment. As a global company, we have the power to make a difference, and we take that very serious. Together, adidas and Parley have taken major strides towards the solution of ending plastic waste pollution in the oceans by creating a new supply chain to recycle ocean plastic.”
In 2016, Parley intercepted a total of 740 tons of plastic waste in the Maldives, and adidas is now turning this plastic waste into apparel and footwear. In running alone, at least one million pairs of shoes will be created using ocean plastic by the end of 2017, which equals 11 million bottles retrieved from coastal areas.
About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.