Adds Trail Runners to Athlete Team and Expands Participation in U.S. Trail Running Events in U.S.
(LOS ANGELES) – Responding to strong consumer demand for versatile technical footwear, adidas Outdoor, the athletic brand in the outdoors, will continue to expand its trail running offerings that flow effortlessly from the pavement to technical trails for Fall 2019. In addition, adidas Outdoor is adding styles that feature its iconic Boost™ technology and GORE-TEX, for best-in-class winter performance. To support its expanded line, adidas Outdoor will bring more trail running athletes onto its ambassador team and increase its participation in U.S. trail running events.
“Trail running continues to be a very strong category for us, especially as an increasing number of runners in urban areas are spending more time in the outdoors,” said Greg Thomsen, managing director, adidas Outdoor, U.S. “The biggest trend we are seeing is that the definition of the outdoor experience is changing. Today, it is not only about climbing in an urban gym, or trail running in the foothills, but also, about simply spending more time with friends in the outdoors. This season’s collection of next generation waterproof hikers and trail runners speaks to both the performance and casual consumer with high tech engineering as well as street savvy styles.“
adidas PRIMEKNIT, a lightweight knitted textile that is already water repellant, becomes fortified with GORE-TEX for waterproof, breathable protection and is featured in new Terrex Free Hiker GTX ($250) along with a Boost midsole for energy return and Continental rubber outsole. Other key styles include: the Terrex Skychaser XT GTX ($225 for mid, $190 for low) a waterproof fast hiker with Boost; Terrex AX3 GTX ($140 for mid, $120 for low) a waterproof, multifunctional day hiker; and the Terrex Eastrail Mid GTX, ($135 for mid, $110 for low) a value-priced, waterproof day hiker. All are available in men and women’s sizes starting August 2019.
The Terrex Agravic Flow has an innovative design providing runners with a smooth ride from pavement to more technical trails with stability and protection without limiting flexibility or comfort. It’s an all-in-one, highly adaptable shoe, according to Thomsen.
The Terrex Agravic Flow ($130) uses a breathable mesh upper, snug sock-like construction, Boost midsole for endless energy return and adaptability on uneven terrain, and Continental Rubber outsole for extraordinary grip on a variety of surfaces. Available in men and women’s in August 2019.
To support the product expansion, adidas Outdoor will expand its Athlete Team with the addition of accomplished trail runner Tim Olson and will continue to sponsor the Aspen Backcountry Marathon as part of its partnership with the town of Aspen.
About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.
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