Aventon Welcomes Jen Whalen as Creative Director

May 19, 2026

Award-Winning Producer and Filmmaker Brings Hollywood Creative Expertise and Deep Cycling Roots to Leading Ebike Brand

BREA, Calif.  (May 19, 2026) /OUTDOOR SPORTSWIRE/ – Aventon, a leader in accessible ebike innovation, today announced the appointment of Jen Whalen as Creative Director. A former procyclist and award-winning creative producer, director, and filmmaker with over 15 years of experience across Hollywood studios and global brand campaigns, Whalen brings a rare combination of high-production storytelling expertise and authentic cycling background to her new role.

Whalen joins Aventon from a distinguished freelance career, where she partnered with brands including Apple, Netflix, Levi’s, Specialized, SRAM, and Hulu across creative direction, production, and storytelling. Prior to that, she spent nearly a decade as a Senior Producer for the in-house creative studio at Warner Bros., producing trailers, promos, and digital campaigns for major global releases, earning Promax and Telly Awards for her work.

Her connection to cycling runs deep. Whalen came up through the fixed gear scene and rode for Aventon’s original pro team during the Red Hook Crit era. She went on to become a competitive road cyclist, winning a California State Championship title and competing at US Nationals. In recent years, she has built a second creative lane in the outdoor industry, producing athlete-driven and documentary-style storytelling, including a docuseries around the inaugural women’s Tour de France Femmes.

Whalen is also the writer, director, and producer of CALI GIRLS, a feature comedy inspired by the world of women’s bike racing, which has earned Best Female Director and Best Sports Film recognition on the festival circuit. The film is releasing this year.

In her role at Aventon, Whalen will lead creative direction and brand storytelling across campaigns, product launches, social content, and athlete partnerships, driving culture-led work that grows Aventon’s brand reach and community connection.

“Jen is a rare find: someone who has genuinely lived inside cycling culture at every level, from the fixed gear underground to the pro circuit, and who also knows how to tell stories that move people,” said Kris Heineman, Senior Brand Director at Aventon. “She brings a creative point of view that is bold, authentic, and deeply human, which is exactly what we need as we continue to grow the brand.”

“Aventon has always been a fun success story to follow, from its fixie roots to where it stands today in the ebike world,” said Whalen. “I want to get more people on bikes and out of their cars. It excites me to bring my ideas and creativity to this team, since I have a natural passion for cycling and it feels serendipitous to bring my energy back to a brand that supported me during my “glory” days of bike racing. Apparently the race isn’t over yet.”

Whalen is based in Los Angeles and joined Aventon in early May 2026.

About Aventon:
Aventon was founded in 2013 and is headquartered in Brea, California. Born from a passion for bicycle racing, Aventon has grown into one of the leading ebike brands in North America. The company’s mission is to redefine adventure by combining innovative technology, thoughtful design, and an outstanding riding experience. Aventon controls the majority of its value chain internally and employs hundreds of staff worldwide to shape the future of two-wheeled e-mobility.

Press Contact:
Tom Sweeney / Affiliate Marketing Manager
tsweeney@aventon.com