B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall
September 9, 2021
Rumpl X OluKai announce new collection inspired by Hawaii’s most famous volcano, Mauna Loa
PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels, slippers, and slides. As two Certified B Corporations, Rumpl and OluKai believe in sustainable, purpose-built products and their new collection is inspired by Hawaiʻi’s natural environment. Rumpl’s Original Puffy Blanket in Mauna Loa, Sherpa Puffy Blanket in Blue Spruce and Koi, and The Everywhere Towel in Hawai’i Tide will be available for purchase and pre-order on September 9 at www.rumpl.com. OluKai’s Mahana Mino, Ulele ‘Olu Mino, Ku’i Mino and Nu’a Mino will be available for pre-order on September 9, exclusively at www.olukai.com.
“We are always on the lookout for brands to partner with that share similar values with Rumpl. As a B Corp, OluKai is the perfect example of a brand designing sustainable, highly functional, and stylish products that align with our values,” says Wylie Robinson, CEO and founder of Rumpl. “The new collection highlights Hawaiʻi’s iconic landscapes, showing off the beauty of its volcanos and beaches, and we’re excited to share it with those who value these special places like we do.”
Perfect for surf trips to the coast or visits to the highest volcanos, The Original Puffy Blanket – Mauna Loa (MSRP $129), is made from 100% post-recycled materials and utilizes technical materials that have been developed for premium activewear and outdoor gear. This versatile blanket’s design is inspired by Hawaiʻi’s most famous volcano and the largest volcano on earth, Mauna Loa. Rumpl also introduces two additional Hawaiian-inspired products, The Sherpa Puffy Blanket – Blue Spruce and Koi (MSRP $169) and The Everywhere Towel – Hawai’i Tide (MSRP $54), in two colors, Aqua and Coral.
“This collection is the result of incredible synergy between OluKai and Rumpl and embodies both brands’ love for Hawaiʻi, quality and sustainability,” says Blaine Conrad, VP of products of OluKai. “We are thrilled to partner with the Rumpl team to create one-of-a-kind products that showcase a unique take on Hawaiʻi’s natural beauty.”
The Mino slipper collection was built for home or to roam and features Rumpl’s puffy blanket upper made from 100% post-recycled materials. The Mahana Mino (MSRP $120) and the Kuʻi Mino (MSRP $120) offer full coverage on the upper and are lined with soft Sherpa. The Nuʻa Mino (MSRP $100) and the Ulele ‘Olu Mino (MSRP $100) are both slide styles with partial puffy blanket coverage on the upper lined with terrycloth and a velcro closure for comfortable fit. All four styles feature OluKai’s signature drop in footbeds inspired by the Wet Sand Principal which cups the heel and allows toes to splay out naturally providing unparalleled comfort all day long.
About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.
About OluKai: OluKai is a sought-after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. In addition to their own two retail locations in Hawaiʻi, OluKai is committed to partnering with best-of-class retailers with whom they share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaiʻi. OluKai is one of less than 4k brands worldwide to be Certified B Corporation; in production, OluKai helps minimize waste water, reduce hazardous substances in manufacturing and build quality products that last longer, lessening their manufacturing footprint. For more information visit www.OluKai.com or #AnywhereAloha. OluKai partners with AvantLink for affiliate opportunities. Sign up HERE.
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