Back and Better Than Ever, Honey Stinger Releases Reformulated Caffeinated Chews
April 20, 2023
Steamboat Springs, Colo. (April 20th, 2023) /OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to relaunch its caffeine chews, a longtime athlete favorite, now reformulated and repackaged for better performance, and even better flavor.
The new caffeinated chews contain a nearly 3-to-1 ratio of sodium to potassium for added electrolytes and caffeine from tea for sustained energy. With 2 servings per pack, these sweet, bite-sized chews make it easy to customize energy on the go. Each two-serving packet contains 50mg of caffeine, 130mg of sodium, and 45mg of potassium.
“At Honey Stinger we are constantly surveying our athletes (a dedicated group of ambassadors known as ‘The Hive’) and conducting research to make nutrition products that help athletes of all levels perform at their best,” said Honey Stinger VP of Marketing, Wendy Mayo. “Our athletes wanted more caffeine, and our nutritionists wanted more sodium content. We had so much consumer demand for the original Cherry Cola that we brought it back alongside our classic Stingerita. Lime with improved formulas that addressed everyone’s feedback” continued Mayo.
Chews fit into the Perform category of Honey Stinger’s Prepare, Perform, Recover system. The PPR System was created to help people understand the different nutritional needs at each stage of exercise and easily identify which Honey Stinger product is best to meet those needs.
The chews are on sale now at honeystinger.com and are available in Stingerita Lime and Cherry Cola. The chews are gluten-free and non-GMO.
About Honey Stinger
Fueling more than 1,000 professional teams and collegiate athletic teams as well as countless athletes and fitness enthusiasts alike, Honey Stinger makes great tasting, convenient sports nutrition to help athletes Prepare, Perform, and Recover at their best. The company’s diverse product offering includes a variety of waffles, bars, chews, gels and hydration and more, providing delicious energy for every endeavor. Based in Steamboat Springs, Colorado since 2001, Honey Stinger’s products can be found at top retailers including grocers, convenience stores, sports retailers and online at www.honeystinger.com.