BEDGEAR Rests Assured in Partnership with Backbone

July 18, 2018

FARMINGDALE, N.Y. (July 18, 2018)BEDGEAR®, the PERFORMANCE® lifestyle brand behind the personalized fit Performance Sleep System® – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts.

BEDGEAR founder and CEO Eugene Alletto pioneered the Performance bedding category in 2009 when he realized that bedding should be breathable, similar to the way athletic gear and apparel is made with performance in mind. Materials and technology that are performance-driven ensure better, more comfortable sleep, which ladders up to an improved lifestyle overall. Recognizing a need in the marketplace for improved sleep products, he utilized his manufacturing resources from over a decade in the Home Furnishings Industry to develop BEDGEAR’s line of technology-driven sleep solutions.

BEDGEAR offers full Performance Sleep Systems made up of a personalized-fit Performance Mattress and Performance Pillow, along with additional Performance layers of mattress protectors, sheets and blankets based on BEDGEAR’s proprietary evaluation of each individual’s sleep position and body frame. BEDGEAR’s full lifestyle line includes sleep gear for adults, kids, babies and pets.

BEDGEAR has mastered advanced textile fabrication techniques to engineer airflow-enhanced Performance Sleep essentials that work together to create an optimal sleep environment, allowing the body to regulate its own temperature by moving heat away from the body and ensuring complete comfort while asleep. The personalized fit Performance Sleep System enables maximum recovery while sleeping through spinal alignment and breathable fabrics. BEDGEAR is redefining the way people look at sleep, helping them achieve more each day.

“Along with food and water, sleep is one of the three pillars of health and wellness. Sleep not only fuels performance – it fuels everything,” said Faith Paris, Director of Public Relations for BEDGEAR. “We are excited to partner with Backbone Media to amplify our message in the outdoor and active lifestyle space, where consumers understand the importance of a good night’s sleep.”

“As a father, a husband, an athlete and a businessman, I know how important sleep is,” said Penn Newhard, Founder and Managing Partner at Backbone Media. “We’ve been impressed with the BEDGEAR’s products and the passion that goes into creating them. We’re thrilled to add BEDGEAR to our client roster, and we’re ready to share its message and products with the world.”


Founded in 2009, BEDGEAR® is the rapid growth, global lifestyle brand of PERFORMANCE® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women’s National Ice Hockey Team. You can’t cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®! Learn more at

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.