BUFF® Bolsters Cold Weather Collections in Fall 2020 Line

January 23, 2020

New product offerings feature technical and eco-friendly enhancements for outdoor adventure

(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet® and Merino Wool.

The latest product assortment from the preeminent outdoors sport accessories brand focuses on enhancing thermal efficiency in technical design; implementing more eco-friendly solutions; and elevating fit and construction to keep the outdoors community comfortable in all weather conditions.

BUFF’s ThermoNet®, a sustainable performance fabric that uniquely blends PrimaLoft® yarn, recycled REPREVE® fabric, and the BUFF® brand’s trusted fabrication process to create a product that delivers four times the insulation as BUFF® headwear’s Original microfiber products, has been re-engineered in the Fall 2020 line. ThermoNet® now includes 4-WAY ULTRA STRETCH, improved heat retention, reduced air permeability, and increased moisture management.

In addition to increasing protection, comfort, warmth and innovation in BUFF’s ThermoNet® fabric, the collection is bolstered by the new ThermoNet® Hinged Balaclava. Designed with a laser-cut VaprGrid air transport feature and an articulated stay-put wind barrier, the ThermoNet® Hinged Balaclava offers both maximum breathability and comfortable, high thermal coverage. It can be worn at three highly-worn active profiles to provide full-coverage protection from the elements headwear without added bulk or weight.

BUFF® is also expanding it’s award-winning, humanely-sourced Merino Wool collection with the introduction of Merino Wool Fleece. Alongside lightweight and midweight Merino Wool, the new Merino Wool Fleece will be the warmest fabric option. Highlighted by double-layer neckwear that features an elastic drawcord for added controlled stretch, Merino Wool Fleece products will also include hats and packable caps that provide all the benefits that come with Merino wool including natural odor protection, breathability and comfort.

Along with product innovation across the ThermoNet and Merino Wool collections, BUFF® is debuting DRYFLX+, an expansion of their DRYFLX line. DRYFLX+ is built for high-aerobic, cold weather activities, and features a 100% seamless woven construction, and designed with technical smart zones that increase breathability and targeted warmth, leading to an enhancing, active fit.

“Our goal is to continue creating our products with technical performance and sustainability at the center of construction so that explorers who wear BUFF can focus on adventure without worrying about weather, quality of fabric, or limitations in design,” says Kevin Walker, Marketing Manager at Buff, Inc. “We are thrilled to debut our new Fall 2020 offerings that are ideal for men, women, and children dedicated to staying active outdoors regardless of seasonal conditions.”

For more information regarding BUFF’s Fall 2020 product assortment, please contact Anna Avery (anna@outsidepr.com).

For more information on BUFF® and BUFF® products, please visit BuffUSA.com, or to visit the entire Fall 2020 product assortment, visit buffusa.com/fall2020.

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.