Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
March 23, 2021
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors of all abilities from around the world.
“We love how pickleball is a fun, accessible activity for people of all ages and abilities,” said Nick Larsen, founder of Charge. “This is in line with Charge’s mission of making biking easy and accessible to everyone. Both activities are helping people get outside and enjoy themselves, so we are very pleased to be participating in this event.”
The emerging sport of Pickleball is similar to Tennis and played on a smaller 20 foot by 44-foot court. With a net down the middle, a whiffle ball is served diagonally using a paddle with either single or double players on each side. The first team scoring eleven points and leading by at least two points wins.
Charge will have a booth at the event where they will be hosting contests, offering exclusive discounts, hosting a raffle to win a Charge bike, and more.
“We are excited to have Charge as one of our partners for this event,” said Terri Graham, Co-founder of the US Open Pickleball Championship. “The brand shares similar values and we are looking forward to riding the bike to center court to announce the winner in the Championship match.”
With 59 courts surrounding one championship court, this year’s event will offer limited seating due to COVID restrictions. CBS Sport Network will broadcast the men’s and women’s Pro finals live from 7 PM to 9 PM EST on Saturday, April 24.
To learn more about the US Open Pickleball Championship visit https://usopenpickleballchampionship.com/index.html
About Charge Bikes
Charge believes everything about buying and owning an e-bike should be easy — and that riding one should make your life easier. By combining flawless design with the latest technology, Charge reimagines cycling from every angle, from how bikes are built to how they are bought, shipped, assembled, and stored.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.
About the U.S. Open Pickleball Championships
Spirit Promotions is responsible for creating and running the Minto US OPEN Pickleball Championships in Naples, Florida. The OPEN was founded in 2016. The 7-day event is a world class, international event, which attracts the best players in the sport, as well as Pickleball enthusiasts of all ages and ability levels. The OPEN is known as the Biggest Pickleball Party in the World.