Conservation Alliance Awards Kelty 2017 Outstanding Partnership Award for Rocky Mountain Efforts
August 8, 2017
Brand honored for support of major fundraisers and events, volunteer recruitment, and community engagement through social media
BOULDER, COLO. (August 8, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, was awarded The Conservation Alliance‘s 2017 Outstanding Partnership Award, presented at Outdoor Retailer Summer Market 2017 for the company’s continued contributions to Conservation Colorado, an environmental conservation organization executing preservation programs. Each year, awards are given to The Conservation Alliance member companies that go above and beyond in their support of grantees.
“We are committed to utilizing our platforms to support environmental conservation and to protect the lands upon which this industry depends,” said Eric Greene, vice president and general manager of Exxel Outdoors. “It is an honor to accept the Outstanding Partnership Award. We are privileged to work in the trenches with Conservation Colorado and The Conservation Alliance that make a clear difference every day in preservation in Colorado and nationwide.”
Kelty helped amplify the Conservation Colorado message by providing sponsorship and workers for major fundraisers and rallies, hosting lunch-and-learn events with staff, recruiting volunteers for community outdoor preservation and restoration initiatives, and signing a letter of support for the Continental Divide Campaign that secured landscape-scale protections for conservation and recreation on 60,000 acres in Colorado’s central Rocky Mountains.
“We are proud to recognize Kelty with one of our Outstanding Partnership Awards for their efforts to support Conservation Colorado and their efforts to protect wildlands in Colorado,” said John Sterling, executive director of The Conservation Alliance. “Kelty co-founded The Conservation Alliance back in 1989, and they continue to go above-and-beyond today.”
Since its founding, The Conservation Alliance has contributed more than $18 million to grassroots conservation groups throughout North America, saved more than 50 million acres of wildlands, protected 2,991 miles of rivers, removed 29 dams, designated five marine reserves, and purchased 12 climbing areas. The Alliance now has more than 200 member companies and plans to disburse $1.8 million by the end of 2017.
About The Conservation Alliance: The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation.
About Kelty: Welcome to KELTY BUILT. Kelty is one of the most iconic outdoor gear companies that has been the “go to” brand since its founding in 1952. Kelty forever changed the world of backpacking with the first external aluminum frame backpack. Today, Kelty, known for its durability and incredibly loyal customers, has expanded its product offerings to address the evolving definition of the outdoors. Kelty has worked to make outdoors more accessible for everyone by creating high quality equipment to complement any active, outdoor lifestyle whether this is an overnight in Yosemite, attending an outdoor concert or watching a weekend soccer game. Kelty proudly offers a wide range of functional and durable packs, tents, sleeping bags, luggage, and family camping gear for anybody interested in just about any outdoor adventure. Kelty’s goal is to deliver proven gear that’s innovative, uncomplicated and built to last. KELTY. BUILT TO ENDURE.