Crazy Performance Apparel Debuts 2023 Fall/Winter Collection for Ski Touring
December 21, 2022
Building Upon Successful U.S. Momentum, Line Includes New Artist Designs, Jackets and Pants Will Be Available at 25 Select US Retailers
BORMIO, Italian Alps – (December 21, 2022)/OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance mountainwear company known for its European heritage in ski touring, today introduced its fall/winter 2023 line reinforcing their commitment to its “Fast and Light” philosophy and colorful design. Building upon its U.S. momentum, the line includes new colorways in its hallmark Levity Jacket, the lightest down jacket in the world, new artist designs, and updated jackets and pants. The line, priced from $95 to $680, will be available at authorized Crazy dealers in October 2023.
“Our signature style is resonating with U.S. consumers and the specialty backcountry market that’s growing in the U.S,” said Valeria Colturi, Crazy founder and designer. “This collection keeps our focus on this important audience that loves alpine adventures. We’ve now grown to 25 retailers across the northeast and the Rockies to appeal to that core market and look forward to introducing more U.S. enthusiasts to the Crazy brand family.”
New products include the men’s Jacket Viper, a hybrid everyday active insulated jacket and the Boosted Pant, a waterproof bib pant for skiing and mountaineering with full length double-slider side zips and gaiters with an adjustment system for use with crampons. Enhanced items include the men’s Pull Acceleration ($290), the Acceleration Jacket ($400), the updated Neutron jacket ($460).
For women, the line includes the refreshed Pull Oxygen ($220), the new version of Crazy’s Cervino mid-layer, and the Jacket Oxygen ($400), a minimalist, packable jacket; both feature updated materials and fabrics to enhance performance.
The Levity Jacket, an ultralight puffy down jacket weighing just 6.1 ounces for men and 5.4 ounces for women, continues to be the line’s most well-known piece of the line and is priced at $680.
Progression Brands Group, the North American distributor for Crazy based in Vail, Colorado, will continue to support Crazy’s U.S. and Canadian select retail presence.
About Crazy: Since 1989, Crazy has been the original fast and light clothing brand, setting a new industry standard. Featuring the lightest down jacket in the world, Crazy apparel is crafted with next generation fabrics that maintain thermal protection while reducing weight and size. Founded by Valeria Colturi, a former cross-country ski athlete, Crazy reimagines ski touring and mountaineering clothing by creating unique products that are fashion-forward and eliminate unnecessary elements. Visit us.crazy.it for more information or contact Jeff@progressionbrands.com for dealership opportunities in 2023.
Ben Pejko – CGPR