Cusa Tea Partners With Meteorite PR During Expansion Year
August 8, 2019
Boulder, CO (August 8, 2019)– Cusa Tea, the world’s first premium and organic instant tea, announced today that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its global footprint and aggressively expand its product line later this year.
Founded in 2016, Cusa Tea uses only hand-selected, premium organic teas and real fruit, and makes a delicious and convenient tea that’s ready to drink, hot or cold, in three seconds. Cusa Tea’s revolutionary products are available in seven different varieties and have no sugar, additives, fillers, or preservatives, and can be dissolved in a 12-14 oz. cup instantly.
Cusa Tea’s products are available in more than 1,400 retail locations with partners like Sprouts, REI, King Soopers, Safeway, HEB and Cost Plus World Market, as well as online via Amazon.
Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients including leading outdoor footwear company Salewa, climbing brand Wild Country and award-winning outdoor and adventure film and production company Teton Gravity Research, among others.
“I’ve never seen another PR agency that gets as deep into relationships as Meteorite,” Cusa Tea founder and CEO Jim Lamancusa said. “Eric and his team forge truly authentic relationships, and they always approach those relationships by thinking about what they can do for the client. And that’s special. I’m very psyched to be part of the family.”
Lamancusa and Henderson have known each other for nearly a decade and previously worked together with Salewa.
“We’re thrilled to be the PR agency of record for Cusa Tea. Working with Jim Lamancusa and his team is a fantastic opportunity for Meteorite PR and me personally,” Henderson said. “Lamancusa and I have not only worked together professionally and but have spent time enjoying the hills together. We are confident that Meteorite PR can take Cusa Tea into new markets while staying true to its mountain heritage.”
Cusa Tea secured a $2.5 million Series A financing round in May, bringing the company’s total funding since launching its revolutionary beverage platform to $3.6 million. The company will use the additional capital to keep up with feverish demand from national retailers as well as broaden its product development by introducing nine new products before the end of 2019, including its first-ever line of coffee.
Cusa Tea will also expand its distribution, sales and marketing efforts over the remainder of the year, building on its brand awareness as well as double-digit month-over-month growth in the direct-to-consumer aspect of the business.
“We didn’t expect to receive our Series A funding until 2020, and it’s always a pinch-me moment when we see the reviews that our products receive from customers,” Lamancusa said. “It feels like this is a truly formative year for us. We’re building a foundation for success, and from this year going forward, everything will be in place to succeed for the next two to five years.”
About Cusa Tea
Cusa Tea is the world’s first premium instant tea. Made from organic tea with zero sugar, preservatives, or additives, you get a perfect cup every time. At Cusa Tea, our mission is to recreate the taste and experience of tea found in the traditional Asian tea shops. Cusa Tea’s convenient, single-serving packets will deliver a precisely brewed cup of delicious organic tea that’s free of chemicals, additives, fillers, or excess sugar when you need it. https://cusatea.com/
About Meteorite PR
At Meteorite PR, we are product experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor, and action sports media for more than two decades. Call us Gen Xers with a Millennial spirit — we’ve got the experience and maturity to build your brand with the authenticity and stamina necessary to compete in the modern, digital world. Brand builders with a passion for PR, you never know what we’ve got up our sleeve. Meteorite PR – we do media right. https://meteoritepr.com/