deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection
February 12, 2021
Heritage, Freescape Pro and AViANT Duffel Pro collections are free of harmful PFCs and feature recycled materials
LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as well as recycled fabrics. Highlights for the season include the outdoor-inspired Heritage Series daypack collection, Freescape Pro ski and snowboard packs, and three durable, consciously produced AViANT Duffel Pro luggage options.
“At deuter, our commitment to 360-degree corporate responsibility drives a holistic approach to productdevelopment that reaches from our award-winning line of family backpacks and kid carriers to the most technical trekking and climbing packs available today. Our Fall 2021 collection reflects these values, while looking forward with key innovations and backward to celebrate iconic designs fueling a rebirth of outdoor style across Europe and the United States. When we back this with the deuter Promise of lifetime repair support, we know we offer the highest quality product at the best value in our categories,” says deuter USA Managing Director Jonathan Degenhardt.
Headlining the Fall 2021 collection for deuter is the Heritage Series of outdoor-inspired urban daypacks celebrating the brand’s 123 years. Featuring three styles inspired by late 20th century pack design trends, the Heritage Series delivers the functional, sustainable design that deuter’s products are known for, with an old school, stylish twist. As with every deuter product since Summer 2020, each Heritage Series pack is PFC-free, and they are each bluesign®-approvedfeaturing recycled materials that meet the strictest environmental standards. Whether carrying a load of books or gear for a day hike, the deuter Contact Back System evenly distributes weight for a comfortable, cushioned fit.
The Innsbruck ($100) takes you back to the ’70s in style with a clever compartment design that keeps city-dwellers organized while out and about, from running errands to commuting to work. The Innsbruck makes a statement with vintage-inspired closures and cord zipper pulls, and features plenty of space and pockets to organize belongings, cell phone, tablet and padded laptop compartments, and an internal bottle pouch.With similar features and functionality, the Wengen ($120) and Lake Placid ($130) are inspired by the ’80s and ’90s, respectively, with heavy duty recycled Polyamide and Ripstop fabrics.i Elise,
Also new for Fall 2021 is the Freescape Pro ($175), a dedicated snowsports and mountaineering pack that carries loads securely and comfortably with the deuter ALPINE suspension system and a Delrin® U-frame. Available in 40-liter and 38-liter SL options, the Freescape Pro series features an avalanche equipment compartment with reinforced shovel sleeve and organizer pockets, a side smartphone pocket, stowable gear straps to affix skis, a snowboard or snowshoes, and easy side access to the main compartment. The main 235-denier recycled Polyamide fabric is bluesign® certified and backed in heavy-wear areas by 420-denier and 630-denier Polyamide to add durability and water resistance to withstand the wear and tear of sharp edges and rough conditions.
The AViANT Duffel Pro ($130/$140/$150) is deuter’s newly redesigned collection , developed for active adventurers who need a durable, water-resistant duffel they can feel good about. Available in 40-, 60- and 90-liter options, the bluesign®-approved AViANT Duffel Pro features 50-percent recycled, 630-denier Co-polyester-Polyurethane, which delivers a flexible, lightweight shell in a sleek, sturdy design. Stowable shoulder straps add versatile carry options, two large side pockets allow convenient organization for smaller gear items and two zipper mesh pockets inside protect valuables. At just $150, the 90-liter AViANT Duffel Pro is the best value on the market for durable, sustainably produced duffel bags.
The new deuter collection will be available in September 2021 at www.deuter.com and at select retail partners. For more information, please contact Account Manager Maria Brickman: email@example.com.
About deuter: From backpacking to bike commuting, alpinism and travel, to child-carrying and family adventures, deuter creates better and more comfortable packs for everyone and everywhere. With over 121 years of pack building experience, deuter has played a vital role in shaping mountaineering history since its 1898 founding in Germany. Its values of sustainability, passion, family, pioneering and meisterlich—German for excellence at one’s craft—have driven deuter to be a leading global backpack brand. From developing the first framed pack in 1930, to being the pack of choice for the first ascent of the north face of the Eiger by Anderl Heckmair in 1938, to inventing the original bike-specific backpack as well as the very first ventilated mesh back system in its Aircomfort packs, deuter innovations have shaped the pack industry since the beginning. www.deuter.com
Contact: Maria Brickman
970-236-1668 ext. 2104