Dovetail Workwear Announces New Maven Brand Ambassador Clarenda “Farmer Cee” Stanley

April 18, 2024

PORTLAND, OREGON (April 18, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is thrilled to announce organic farmer, herbalist and entrepreneur Clarenda “Farmer Cee” Stanley as its newest Maven ambassador. As the owner of a medicinal plant and herb farm in North Carolina and founder of the acclaimed Green Heffa Tea company, Stanley brings decades of hands-on expertise cultivating botanical crops and running an environmentally sustainable small business. Her innovative farming practices, dedication to community education and advocacy for herbal wellness, including hemp, reflect Dovetail’s commitment to equipping women who pioneer their own fields while honoring the earth.

Dovetail Workwear products – built by, for and with women – are inspired by, rigorously tested by, and improved upon season after season thanks to the authentic women engaged in real work. These unsung heroines, dubbed Mavens by the brand, are integral to the design process, ensuring the gear not only meets but exceeds the expectations of those who wear it on the job site and beyond.

“We are proud to welcome Farmer Cee to the Maven family, as her passion for nurturing the earth and building community through her endeavors align perfectly with our commitment to creating ethical, eco-conscious workwear that stands up to jobs that require getting dirty,” says Kate Day, Brand Director at Dovetail Workwear.

A few of Farmer Cee’s favorite Dovetail Workwear pieces include the new for Spring 2024 Waldie Shirt Jac made of cozy chambray and Ultralight Pac Jac constructed with ripstop Cordura® for days when wind or weather rolls through. Supporting her love of cultivating hemp, Farmer Cee also wears the Britt X pant in heavy duty hemp denim or lightweight Hemp Utility Shortall when farming her land. All are available now online and at select retailers nationwide.

The Mavens ambassador program celebrates the women who embody the Dovetail ethos and who often collaborate closely with Dovetail’s designers, contributing insights from their respective livelihoods to shape products that fit seamlessly and work as hard as the women who wear them. In collaboration with the Maven ambassadors, Dovetail may pursue strategic community-based support that directly empowers women’s work, lives, and communities. Learn more about Dovetail Workwear’s innovative workwear for women at DovetailWorkwear.com.


About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com @dovetailworkwear.

Dovetail Media Contact: Abigale Youcha / Akimbo Communications / abi@akimbopr.com