Dovetail Workwear Celebrates Expecting Parents with New Maternity Styles for Work & Play

May 15, 2024

PORTLAND, OREGON (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the world, announces the expansion of its maternity line, with the introduction of the Freshley Maternity Overalls and Anna Maternity Work Pant. The new maternity styles are designed specifically for the multi-tasking expectant parent, offering stylish and accommodating gear that moves and performs, whether assembling a changing table or working a jobsite before maternity leave.

Since launching maternity options in 2020, Dovetail has fine-tuned the details with and for expecting families through vigorous wear testing and honest feedback. The results are confidently built gear that prioritizes comfort and performance, while looking and feeling great, for every stage of pregnancy.

“It’s ingrained in our DNA to think of women’s needs,” says Sara DeLuca Co-Founder and Director, Product Development at Dovetail Workwear. “We’re committed to providing pregnant women in the workforce solutions that are built to grow with them and support their changing bodies. With stretchy yet sturdy construction, the Freshley Maternity Overalls and Anna Maternity Pants are built to last and even transition into post-partum life, with room for carrying baby accessories, toys, and burp cloths in the brand’s signature utility pockets.”

Crafted from durable materials and discrete elastic panels, both options provide a supportive and comfortable stretch. The Freshley Maternity Overall features 14 deep pockets and back straps that expand to accommodate a growing body. The Anna Maternity Work Pant is equipped with 10 pockets and a higher back to eliminate exposure when bending over. These versatile pieces have proven resilient and reliable to be lovingly handed down from one expecting family to the next for season-after-season of wear.

The Dovetail Workwear maternity collection is available now at dovetailworkwear.com and select retailers nationwide.


About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com @dovetailworkwear.

Dovetail Media Contact: Abigale Youcha / Akimbo Communications / abi@akimbopr.com