Earth Treks and Planet Granite Tie In with Backbone Media

January 23, 2018

COLUMBIA, Md., Jan. 23, 2018 — Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced Backbone Media as the company’s public relations agency of record.

“Backbone is the leading agency in the active lifestyle space and has deep understanding of climbing, fitness, yoga and the modern retail markets,” said newly appointed CEO Robert Cohen.

In November 2017, Earth Treks and Planet Granite completed a merger that created one of the largest climbing gym networks in the United States, bringing together two of the most experienced management teams in the climbing industry. The combined company has more than 700 employees and serves more than two million customers annually.

“We are thrilled to work with the Earth Treks and Planet Granite teams,” said Penn Newhard founder and partner at Backbone Media. “The executive team of Micky Lloyd, Chris Warner and Robert Cohen combine best in class design and architecture, as well as world class climbing and retail experiences to serve their local communities.”

With nine climbing, fitness and retail centers in San Francisco, Denver, Baltimore, Washington DC and Portland, Oregon, Earth Treks and Planet Granite is the largest climbing gym operator in the U.S. Two other facilities are currently under construction in Denver and Baltimore.


About Earth Treks Climbing and Fitness

Earth Treks was founded in 1990 as a climbing guide service and opened its first indoor climbing gym in 1997, in Columbia, Maryland. Today, Earth Treks is one of the nation’s largest climbing gym operators with five full-service facilities in three states. Earth Treks gyms feature sculpted climbing walls with bouldering, top-roping and lead climbing, as well as amenities like yoga studios, functional fitness and cardio zones, and retail pro-shops. Earth Treks gyms cater to participants of all abilities – from elite, competitive athletes to new entrants to the sport, including families and kids. Learn more at www.earthtreksclimbing.com. 

About Planet Granite Climbing, Yoga and Fitness

Since Planet Granite opened its first climbing gym in 1994, they have been inspired by passion. The team at Planet Granite dreamt of building a different kind of climbing gym, one that doesn’t just offer the best climbing, yoga and fitness, but also has that something else. At Planet Granite, this means creating a space for people to congregate and pursue their passions; to inspire each other to push harder, to sweat more, and to laugh more. Our values reflect what all of us who work here are passionate about – working hard, and playing harder. Today Planet Granite operates three gyms in Silicon Valley and San Francisco, and one in Portland, Oregon. Learn more at www.planetgranite.com. 

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.backbonemedia.net.