German-Based Design Pioneers Partner to Launch Limited Edition Collection: Jack Wolfskin x Highsnobiety
May 12, 2022
/OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people outdoors and aligns with the launch of the Highsnobiety Sports channel.
Launched May 11, 2022, the collection includes jackets, hats, bags, and accessories in muted, modern colorways. The design influences of both brands’ can be seen throughout the collection, including Jack Wolfskin’s prioritization of sustainably-conscious manufacturing and materials and Highsnobiety’s unique hits and accent features giving the items distinct style.
Inspired by classic Gorpcore styling, the collection maintains a practical, utilitarian, and technical aesthetic made for multi-season use. Though fun in nature, the apparel and accessories stay true to Jack Wolfskin’s roots with unrivaled German design and performance features capable of withstanding rigorous and ultimately humorous testing methods.
“When our team began discussing the ideal collaborative partner to continue our path, HIGHSNOBIETY made perfect sense,” said Mokhtar Benbouazza, Jack Wolfskin’s Vice President of Marketing & Digital. “Anyone committed to the Highsnobiety media brand cherishes quality and has a keen interest in the technical aspects of clothing. The collaboration inspired us to create some of our most forward designs, but more importantly, it has sparked the start of a hybrid community that will encourage more discovery in the outdoors. We have developed new products for discoverers while staying true to ourselves.”
Products are globally available in the Highsnobiety online shop and in the Highsnobiety pop-up shop in Silver Lake, Los Angeles, open for the next two weeks.
Socials: @jackwolfskin @highsnobiety
About Jack Wolfskin
Jack Wolfskin is a globally-leading provider of premium German-engineered outdoor apparel and equipment. The company was founded beside a campfire among friends deep in the Canadian wilderness in 1981 with a mission to inspire all explorers to live to discover through shared, transformative outdoor experiences wherever they are. Headquartered in Idstein, Germany, Jack Wolfskin operates a North America office in Park City, Utah, and an Asian office in Shanghai, China. The company has grown to become a leading outdoor brand across Europe and Asia with more than 540 JACK WOLFSKIN stores and over 4,000 points of sale worldwide. Jack Wolfskin is rooted in sustainability and focused on designing ethical and eco-conscious products, as well as promoting fair and humane working conditions. The company has been a member of the Fair Wear Foundation since 2010, as well as a bluesign® system partner that holds the entire supply chain accountable on a sustainability basis since 2011. Jack Wolfskin also offers products with the Green Button label. The company currently employs over 1,100 people worldwide. In January 2019, Jack Wolfskin was acquired by Callaway Golf Company.
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Hong Kong, Sydney, Tokyo and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.